Freelance Community Engagements in NairobiFreelance Community Engagements in Nairobi
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Joy Loice Wanga's avatar
Joy Loice Wanga
Nairobi, Kenya
Brand Designer & Content Strategist | Purpose-Driven
5.0
Rating
34
Followers
Brand Designer & Content Strategist | Purpose-Driven
Cover image for Creating High-Impact Faceless Reels for
Creating High-Impact Faceless Reels for Locha Gallery Overview To expand Locha Gallery's reach and make conversations around mental health more accessible, I developed a faceless video content strategy focused on educational and advocacy-driven Instagram Reels. The goal was to create engaging, shareable content that could increase visibility while maintaining Locha Gallery's distinctive visual identity. The Challenge Locha Gallery needed a sustainable content approach that would consistently educate audiences on topics such as burnout, grief, depression, anxiety, and emotional well-being without relying heavily on on-camera appearances or extensive production resources. The content needed to: Capture attention within the first few seconds. Communicate complex mental health concepts in simple, relatable language. Remain visually aligned with the Locha Gallery brand. Be efficient enough to maintain a consistent posting schedule. My Role I led the end-to-end production process, including: Content ideation and scripting. Researching relevant mental health themes and awareness campaigns. Sourcing stock video footage. Generate AI-assisted visual elements when appropriate. Designing branded layouts and text treatments. Editing short-form vertical videos optimised for Instagram Reels. Scheduling and managing content publishing. Monitoring audience response and identifying high-performing formats. Process I developed a repeatable content framework centred around three elements: Hook: A compelling opening statement designed to stop users from scrolling. Value: Concise educational information presented through easy-to-read captions and visual storytelling. Brand Consistency: Use of Locha Gallery's visual identity to ensure recognisability across all content. This approach enabled the creation of impactful content without requiring frequent on-camera production. Results The faceless reels contributed to increased audience engagement and expanded the reach of Locha Gallery's mental health advocacy efforts. Outcomes included: Increased views across Instagram Reels compared to previous static content formats. Improved content consistency through scheduled publishing. Greater audience interaction through shares, saves, and comments. Enhanced awareness around mental health topics within Locha Gallery's online community. Tools Used Canva Canva Bulk Create AI-powered video generation tools Instagram Creator tools Stock footage libraries This project demonstrates my ability to transform educational messages into engaging, high-performing digital content that drives awareness while remaining authentic to an organisation's mission and values.
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Cover image for Social Media Management | Lake
Social Media Management | Lake Estate Managed the social media presence of Lake Estate from the ground up, developing and executing a content strategy that established the brand's digital presence and increased audience engagement across Instagram and TikTok. My role included scripting video content for property showcases and promotional shoots, coordinating content production, creating and scheduling posts, and actively managing audience engagement through comments, messages, and community interactions. I worked closely with the brand to ensure all content aligned with its goals while showcasing properties in an engaging and visually compelling way. Starting with no established audience, I helped grow the account's visibility and reach, achieving consistent daily performance of up to 500 views per day on Instagram through strategic content planning and optimization. In addition to managing short-form video content, I created and published static posts that maintained brand consistency and supported overall marketing objectives. Responsibilities • Social Media Strategy & Account Growth • Video Content Scripting for Property Shoots • Content Planning & Scheduling • Instagram & TikTok Management • Community Engagement & Audience Interaction • Static Post Design & Publishing • Performance Tracking & Content Optimization Key Results • Built the brand's social media presence from scratch. • Grew content visibility to reach up to 500 daily views on Instagram. • Developed engaging video concepts and scripts that showcased properties effectively. • Maintained active audience engagement, responding to inquiries and nurturing community interactions. • Established a consistent content workflow across Instagram and TikTok platforms. This project highlights my ability to build a social media presence from the ground up, create engaging content strategies, and manage communities that help brands increase visibility and connect with potential clients.
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125
Cover image for My Shoe Would Say — Online Advocacy Campaign Against Femicide
My Shoe Would Say — Online Advocacy Campaign Against Femicide
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3
Cover image for Yoga School — Instagram Carousel Design
Yoga School — Instagram Carousel Design
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2
Community Engagement(3)
Judy Maina's avatar
Judy Maina
Nairobi, Kenya
Creative Social Media Manager & Content Creator
5.0
Rating
Creative Social Media Manager & Content Creator
Cover image for Senior Social Media Executive
Senior Social Media Executive
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23
Cover image for Digital Marketing & Communications Specialist (Jan- Dec 2021)
Digital Marketing & Communications Specialist (Jan- Dec 2021)
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18
Cover image for Digital Marketing Manager (Freelance) (Jan-Mar 2022)
Digital Marketing Manager (Freelance) (Jan-Mar 2022)
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19
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Community Engagement(1)
Christine Ndika's avatar
Christine Ndika
Nairobi, Kenya
High-Impact Content Marketing Strategies & Social media
High-Impact Content Marketing Strategies & Social media
Cover image for Brand Development & Social Media
Brand Development & Social Media
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3
Cover image for Social Media Marketing: Reforma Pilates Studio
Social Media Marketing: Reforma Pilates Studio
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7
Cover image for Lead Generation: Reformer Instructor Training Institute
Lead Generation: Reformer Instructor Training Institute
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5
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Community Engagement(1)
John Kiunga's avatar
John Kiunga
Nairobi, Kenya
Innovative Web Designer, Graphic Designer, UI/UX
5.0
Rating
17
Followers
Innovative Web Designer, Graphic Designer, UI/UX
Cover image for Social Media management and Graphic Design
Social Media management and Graphic Design
0
4
Cover image for A website is more than
A website is more than just a digital business card; it’s a high-performance engine. 🏎️ I recently led the full design and development of Tellanex.com (http://Tellanex.com), transitioning it from a static presence to a lead-generating powerhouse for Managed IT services in Nairobi. The Challenge: Build a site that signals "Enterprise Trust" while maintaining a lightning-fast mobile experience. The Tech Stack & Strategy: 1. WordPress + Elementor (https://wordpress.org/plugins/elementor/): Leveraged for a "Minimal-Clean" aesthetic that doesn't compromise on custom functionality. 2. SEO Audit (RankMath) (https://rankmath.com/): Every page was built with a technical SEO foundation—optimizing metadata and schema markup to dominate "Managed IT Services" searches. 3. Core Web Vitals (https://pagespeed.web.dev/): We prioritized performance optimization, ensuring site speed stays green even with high-res asset delivery. The Results: 0 to 100: Full technical SEO audit and implementation. Built for Trust: Integrated brand-first UI that reflects Tellanex’s role as an IT leader. Lead Optimized: Strategic CTA placement that guides visitors from "just browsing" to "booking a consultation." Good design is invisible—until you see the conversion rates climb. #WebDevelopment #WordPressExpert #SEOAudit #UITrends2026 #ManagedIT #Tellanex #ContraExpert #PerformanceDesign
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Cover image for Can healthcare branding be both
Can healthcare branding be both clinical and approachable? 🩺✨ I just wrapped the identity for The Oral Pathology Service (OPS)—proving that medical design doesn't have to feel "cold" to be professional. The Mission: Move past intimidating medical tropes to build a brand rooted in precision and trust. The Highlights: - The Mark: A custom icon merging a human profile, a microscope, and a tooth. - The Palette: Deep Navy for authority meets Teal for calm. - The System: From a streamlined digital dashboard to physical biopsy referral forms and lab gear. In specialized medicine, your visual identity is the first step in patient care. We traded the "scary" for the "sophisticated." #HealthcareBranding #MedicalDesign #BrandIdentity #UXDesign #ContraExpert #PortfolioShowcase
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90
Cover image for Brand Identity & Comprehensive Corporate
Brand Identity & Comprehensive Corporate Profile I developed a design language centered on structural precision. By utilizing a bold red and white palette, I created a high-impact visual hierarchy that commands attention. The 44-page profile was designed with a modular layout, ensuring that dense technical data and project portfolios remain legible and engaging. What are your thoughts?
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Community Engagement(1)