Built the Brand Presence of

Built the Brand Presence of r/design_critiques, from 30 to 5.4K Weekly Visitors

r/design_critiques is a community that helps new and amateur designers improve their work through honest, constructive critique. Over 2 months, I shaped how the brand shows up on Reddit: its voice, its culture, and its content. That took the subreddit from 30 to 5.4K weekly visitors.

Brand work behind the growth:

Defined a welcoming, feedback-first tone of voice for the community

Set the standards for how critiques are given, so the brand stayed consistent and beginner-friendly

Created recurring content formats that made the community recognizable

Moderated daily to protect the brand’s culture and reputation

Tracked weekly stats and refined content based on what resonated

Results:

30 → 5.4K weekly visitors in 8 weeks

490 weekly contributions

444 post karma and 566 comment karma