pro
Joy Loice Wanga
Brand Designer & Content Strategist for purpose-driven brand
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- Rating
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Spiritual Wellness Carousel Design for a Yoga School in Kisumu
For this project, I designed a complete Instagram carousel series for a wellness-focused yoga school in Kisumu, transforming spiritual and yogic concepts into visually engaging, educational, and shareable content. The carousel explored the relationship between the Sun and Moon energies (Surya and Chandra), using symbolism, typography, imagery, and visual storytelling to simplify complex spiritual teachings for a modern audience.
Using Canva, I developed a cohesive visual identity that balanced elegance, readability, and engagement. I combined AI-assisted imagery, carefully selected color palettes, typography, and layout design to create a premium wellness aesthetic aligned with the brand's audience.
This project showcases my skills in:
• Canva Design
• Graphic Design
• Social Media Content Design
• Instagram Carousel Creation
• Visual Storytelling
• AI-Assisted Creative Design
• Branding & Visual Identity
• Typography & Layout Design
• Wellness & Spiritual Content Marketing
I particularly enjoyed working on this project because it allowed me to merge design with mindfulness, creating content that not only looked beautiful but also encouraged reflection, learning, and community engagement.
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Creating High-Impact Faceless Reels for Locha Gallery
Overview
To expand Locha Gallery's reach and make conversations around mental health more accessible, I developed a faceless video content strategy focused on educational and advocacy-driven Instagram Reels. The goal was to create engaging, shareable content that could increase visibility while maintaining Locha Gallery's distinctive visual identity.
The Challenge
Locha Gallery needed a sustainable content approach that would consistently educate audiences on topics such as burnout, grief, depression, anxiety, and emotional well-being without relying heavily on on-camera appearances or extensive production resources.
The content needed to:
Capture attention within the first few seconds.
Communicate complex mental health concepts in simple, relatable language.
Remain visually aligned with the Locha Gallery brand.
Be efficient enough to maintain a consistent posting schedule.
My Role
I led the end-to-end production process, including:
Content ideation and scripting.
Researching relevant mental health themes and awareness campaigns.
Sourcing stock video footage.
Generate AI-assisted visual elements when appropriate.
Designing branded layouts and text treatments.
Editing short-form vertical videos optimised for Instagram Reels.
Scheduling and managing content publishing.
Monitoring audience response and identifying high-performing formats.
Process
I developed a repeatable content framework centred around three elements:
Hook: A compelling opening statement designed to stop users from scrolling.
Value: Concise educational information presented through easy-to-read captions and visual storytelling.
Brand Consistency: Use of Locha Gallery's visual identity to ensure recognisability across all content.
This approach enabled the creation of impactful content without requiring frequent on-camera production.
Results
The faceless reels contributed to increased audience engagement and expanded the reach of Locha Gallery's mental health advocacy efforts.
Outcomes included:
Increased views across Instagram Reels compared to previous static content formats.
Improved content consistency through scheduled publishing.
Greater audience interaction through shares, saves, and comments.
Enhanced awareness around mental health topics within Locha Gallery's online community.
Tools Used
Canva
Canva Bulk Create
AI-powered video generation tools
Instagram Creator tools
Stock footage libraries
This project demonstrates my ability to transform educational messages into engaging, high-performing digital content that drives awareness while remaining authentic to an organisation's mission and values.
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TSUNGU COFFEE — Complete Brand Identity & Packaging Design
Project Overview
Premium Coffee Brand Identity | Logo Design | Brand Strategy | Packaging Design | Launch Campaign
Tsungu Coffee is a premium coffee brand that required a complete visual identity system from initial logo concept to market-ready packaging and launch materials. This comprehensive branding project showcases the full spectrum of brand development for a speciality coffee company targeting discerning coffee enthusiasts who value quality, tradition, and elegance.
The Challenge
Create a sophisticated, memorable brand identity for a new premium coffee brand that would:
Stand out in the competitive speciality coffee market
Communicate premium quality and rich tradition
Work across multiple touchpoints (packaging, digital, social media)
Appeal to coffee connoisseurs who appreciate craftsmanship
Balance timeless elegance with modern appeal
The Solution
Phase 1: Logo Design & Brand Mark Development
I developed two distinct logo variations to explore different creative directions for the Tsungu Coffee brand identity:
Variation 1: A refined monogram featuring the letter "T" integrated with organic coffee plant elements, coffee beans and leaves, encased in an elegant oval frame with Art Deco-inspired details.
Variation 2: An evolved concept incorporating a coffee cup silhouette at the base, creating a complete visual narrative from plant to cup while maintaining the sophisticated monogram structure.
Final Selection: The second variation was chosen for its ability to tell a complete brand story, representing the journey from farm to cup, while maintaining the luxurious, premium aesthetic essential for the brand positioning.
Phase 2: Comprehensive Brand Kit Development
With the logo finalised, I created a complete brand identity system including:
Colour Palette:
Rich chocolate browns (#2A1B13, #6B4424)
Warm golds and amber tones (#D4A54A, #9C6A3A)
Cream/ivory accent (#F5F0E6)
Strategic colour hierarchy for premium positioning
Typography System:
Heading Font: CINZEL -Classical elegance with modern refinement
Body Font: MONTSERRAT - Clean, contemporary readability
Brand Elements:
Decorative dividers and ornaments
Coffee leaf motifs and patterns
Sparkle/star accent elements
Standalone "T" monogram for versatile applications
Brand Story & Messaging:
"Tsungu Coffee is crafted from the finest beans, blending tradition, quality, and passion in every cup."
Phase 3: Packaging Design
I designed premium coffee packaging for multiple product lines:
Signature Blend Package (Black):
Matte black finish with gold foil accents
Medium roast positioning
Decorative leaf pattern on side panels
Clear product hierarchy and information architecture
Single Origin Ethiopia Package (Cream):
Light, natural cream colourway
Light roast positioning
Maintains brand consistency while differentiating product line
Premium unboxing experience
Packaging Features:
Stand-up pouch format for retail readiness
Resealable functionality
Net weight: 250g / 8.8 oz
Roast level indicators
Origin transparency
Process information (Washed)
Ingredient declarations
Barcode integration
Best before dating
Phase 4: Launch Social Media Campaign
To support the market introduction, I created a comprehensive launch campaign asset featuring:
Key Messaging:
"Introducing Tsungu Coffee"
"Crafted from the finest beans. Made for real moments."
"Premium Coffee. Rich in Tradition."
"New Launch — Now Available Online & In Select Stores"
Product Highlights:
100% Arabica
Premium Quality
Rich & Smooth Flavour
Call-to-Action Elements:
"Order Now" button
Website: Tentative ( www.tsungucoffee.com (http://www.tsungucoffee.com))
Social handles: @tsungucoffee
Multi-platform-ready format
Design Process
Discovery & Research -Understanding the premium coffee market, target audience, and competitive landscape
Concept Development -Creating multiple logo directions, exploring different visual narratives
Refinement - Iterating on selected concepts based on brand strategy
Brand System Creation - Developing comprehensive guidelines, colour systems, and typography
Packaging Application -Applying brand identity to functional, retail-ready packaging
Launch Materials - Creating marketing assets for successful market introduction
Results & Deliverables
✅ 2 Logo Concepts with strategic rationale
✅ Final Brand Identity System with complete guidelines
✅ Color Palette & Typography System
✅ Brand Elements Library (patterns, ornaments, icons)
✅ 2 Packaging Designs (Signature Blend + Single Origin)
✅ Launch Social Media Campaign
✅ Brand Story & Messaging Framework
✅ Retail-Ready Product Labels with full compliance
Let's Work Together
I'm available for logo design projects, complete brand identity systems, packaging design, and launch campaign creative. Whether you're launching a new product, refreshing an existing brand, or need comprehensive visual identity work, I bring strategic thinking and creative excellence to every project.
Ready to create something exceptional? Let's discuss your next branding project.
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Social Media Management | Women Working with Women (3W)
Managed end-to-end social media presence for 3W, a gender equality and SRHR organisation operating across East Africa. Responsible for content strategy, graphic design, copywriting, scheduling, community engagement, and performance tracking across Instagram, X, Facebook, and their website.
Through consistent advocacy storytelling and targeted digital campaigns, I transformed their social channels into active community engagement tools.
Key Results
70% increase in engagement across all platforms.
500+ community members reached through targeted campaigns.
Produced blogs, infographics, and multimedia content for donor reporting.
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Social Media Management | Lake Estate
Managed the social media presence of Lake Estate from the ground up, developing and executing a content strategy that established the brand's digital presence and increased audience engagement across Instagram and TikTok.
My role included scripting video content for property showcases and promotional shoots, coordinating content production, creating and scheduling posts, and actively managing audience engagement through comments, messages, and community interactions. I worked closely with the brand to ensure all content aligned with its goals while showcasing properties in an engaging and visually compelling way.
Starting with no established audience, I helped grow the account's visibility and reach, achieving consistent daily performance of up to 500 views per day on Instagram through strategic content planning and optimization. In addition to managing short-form video content, I created and published static posts that maintained brand consistency and supported overall marketing objectives.
Responsibilities
• Social Media Strategy & Account Growth
• Video Content Scripting for Property Shoots
• Content Planning & Scheduling
• Instagram & TikTok Management
• Community Engagement & Audience Interaction
• Static Post Design & Publishing
• Performance Tracking & Content Optimization
Key Results
• Built the brand's social media presence from scratch.
• Grew content visibility to reach up to 500 daily views on Instagram.
• Developed engaging video concepts and scripts that showcased properties effectively.
• Maintained active audience engagement, responding to inquiries and nurturing community interactions.
• Established a consistent content workflow across Instagram and TikTok platforms.
This project highlights my ability to build a social media presence from the ground up, create engaging content strategies, and manage communities that help brands increase visibility and connect with potential clients.
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Locha Gallery — Brand Kit & Canva Social Media Templates
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My Shoe Would Say — Online Advocacy Campaign Against Femicide
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Kucha Nail Parlour — Brand Identity & Marketing Design
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A carousel for Women Working With Women (3wkenya) to raise awareness about environmental literacy and climate change amongst Sexual and Gender Minorities. What it means to recycle.
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working on this brand kit for a jewellery brand, Yaay Or Naay?
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Just finished making this brand kit for locha gallery and artivism enterprise in Kenya.
Dont I just love the outcome.
Which is your favourite?
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Just wrapped up branding for Kucha Nail Parlour 💅✨
From exploring two distinct logo directions to building a full luxury-inspired brand identity, packaging mockups, salon applications, and social-ready visuals, this project was all about creating a bold, feminine brand that feels chic, modern, and instantly recognisable.
Honestly loved bringing this glossy pink dream to life 🌸
Branding is more than a logo; it’s giving a business its personality before it even says a word. The last slide is the initial logo they had.
#BrandDesign #LogoDesign #PackagingDesign #VisualIdentity #ContraCreator #BeautyBranding #Figma #AdobeIllustrator #CanvaDesigner
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🎨✨ Just wrapped up this eye-catching promo video for a client and yes, all done in Canva! 👩🏽🎨
Who said you need fancy software to create something that moves people? Sometimes all you need is creativity, coffee, and Canva’s magic. ☕💫
Proud of how this turned out.Also my first post here feel free to show some love — it’s giving color, composition, and charisma! 😎
#ShowYourWork #VisualArt #CanvaCreator #FreelanceLife #DigitalArtistry
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Branding meets strategy ✨
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I’m excited to share a project that sits right at the intersection of design, sustainability, and strategy 🌱
This “How Might We” visual was part of a larger climate-focused campaign I worked on exploring solutions across food security, education, green energy, plastics, policy, environmental conservation, and smart farming practices. The goal was simple but powerful: spark actionable thinking around sustainability challenges in Kenya.
For this project, I:
✨ Designed and illustrated the entire visual system
✨ Translated complex ideas into an accessible, engaging format
✨ Led and managed a 6-month campaign built around these themes
From concept to execution, this was about more than just aesthetics it was about storytelling, advocacy, and driving meaningful conversations that can inspire real change.
Always open to collaborating on projects that blend creativity with impact 🤝
#ClimateAction #DesignForImpact #CreativeStrategy #Sustainability #VisualStorytelling #ContraCommunity
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Blog: Cassava — Food, Memory & Nutrition | Maalum Foods
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Advocacy for LGBTQ-Inclusive Reproductive Healthcare
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If creating content feels like juggling flaming folders while notifications scream in the background… I can help. 🔥📂
If you’re struggling with:
Content design
Copywriting
Approval workflows
Scheduling posts
Engagement tracking
Overall social media growth & impact
I’m your go-to person.
I don’t just design and schedule content. I build systems around your content so your team can actually breathe.
Imagine this:
✨ Seeing your content calendar weeks ahead
✨ Reviewing posts before they go live
✨ Easily making edits and approvals
✨ Tracking engagement and performance in one organised space
✨ Having your marketing team aligned instead of scattered across 17 tabs and 42 screenshots
That’s the kind of workflow I love creating.
I enjoy turning ideas into systems that work beautifully behind the scenes while still bringing your vision to life creatively. My favourite spaces to work in are nonprofits, lifestyle brands, startups, and purpose-driven teams that want structure without losing personality.
I’m always excited to try new ideas, build smarter workflows, and help brands show up online with intention.
Let’s build something your audience actually remembers. 🚀
#ContraCreator #freelancerai #RemoteWork #ProjectManagement #SocialMediaManager #freelancerlife #ContentStrategy #StartupSupport #MarketingSystems #NonprofitMarketing
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Project Management & Operations Specialist
Remote teams run best when the chaos has a home. Mine just happens to live inside Trello, Notion, Canva, Slack, and Airtable. 🧩
From nonprofit programs to agency campaigns, lifestyle brands, and fast-moving marketing teams, these tools are my daily control center for planning, collaboration, execution, and tracking.
I’m proficient in:
• Project planning & workflow setup
• Content calendars & campaign scheduling
• Team coordination & communication
• Task delegation & accountability tracking
• Brand asset organization
• Marketing operations & remote collaboration
I genuinely enjoy building systems that make teams breathe easier. The kind where everyone knows what’s happening, deadlines stop sneaking up like ninjas, and projects actually move forward smoothly.
So if you’ve got projects piling up, a marketing team that needs structure, or operations that need a little untangling, send them my way.
Let me plan.
Let me schedule.
Let me execute.
Let me track the moving parts.
So you can focus on everything else that needs your attention.
Whether it’s a nonprofit, agency, startup, creative team, or lifestyle brand, I’d love to collaborate and help your team work smarter remotely. 🚀
Your next organized era might just need the right systems lead.
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Just delivered a fresh set of business cards for a real estate client, and in this industry, first impressions are everything. 🏡✨
I designed these cards to be 100% print-ready, complete with precise bleed marks, crop lines, and accurate colour formatting. Delivered as a high-resolution PDF, it makes the printing process seamless and completely stress-free for the client.
Great design isn’t just about how it looks on screen. It’s about how it performs in the real world. That’s why I always build files with print production in mind from day one.
Need marketing collateral that’s both beautiful and production-ready? Let’s connect. Drop a comment or send me a DM! 👇
#GraphicDesign (https://www.linkedin.com/search/results/all/?keywords=%23graphicdesign&origin=HASH_TAG_FROM_FEED) #BusinessCardDesign (https://www.linkedin.com/search/results/all/?keywords=%23businesscarddesign&origin=HASH_TAG_FROM_FEED) #RealEstateBranding (https://www.linkedin.com/search/results/all/?keywords=%23realestatebranding&origin=HASH_TAG_FROM_FEED) #PrintReadyDesign (https://www.linkedin.com/search/results/all/?keywords=%23printreadydesign&origin=HASH_TAG_FROM_FEED) #BrandIdentity (https://www.linkedin.com/search/results/all/?keywords=%23brandidentity&origin=HASH_TAG_FROM_FEED) #DesignForPrint (https://www.linkedin.com/search/results/all/?keywords=%23designforprint&origin=HASH_TAG_FROM_FEED) #FreelanceDesigner (https://www.linkedin.com/search/results/all/?keywords=%23freelancedesigner&origin=HASH_TAG_FROM_FEED) #MarketingMaterials (https://www.linkedin.com/search/results/all/?keywords=%23marketingmaterials&origin=HASH_TAG_FROM_FEED)
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Turned a dense project report into a clean, compelling pitch deck… in just 12 hours 😮💨⚡
Tight deadline, lots of pages, zero room for boring slides.
This one was all about:
→ cutting through the clutter
→ making the story actually flow
→ and giving the content the visual weight it deserved
Safe to say… we don’t do “just slides” over here.
TAKE A LOOK: https://drive.google.com/drive/folders/1cdHxPCHaiNHFu6I0K5mIZ91ACvA4AQaI?usp=drive_link
We turn information into impact. 🎯
#PitchDeckDesigner #DesignThatWorks #ContraCreatives #PresentationDesign #BeforeAndAfter
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UNMUTEUS 16 Days of Activism Campaign
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