Goretti Health — Social Media Design & Content

Goretti Health is a Kenya-based wellness brand focused on food, healthy living, recipes, and overall wellness. I managed their social media design and content for a full year, creating a consistent visual identity and content schedule that kept their audience engaged week after week.

Visual Design: I designed all social media posts in Canva, building a cohesive visual system across educational posts, recipe features, wellness tips, and promotional content. Every design was tailored to Goretti Health's brand and audience: health-conscious Kenyans looking for practical, accessible wellness content.

Caption Writing: I wrote all captions for the posts, matching the tone to the content type: informative for health education, warm and conversational for recipes, and action-driven for promotional posts.

Content Scheduling: I used Metricool to plan and schedule the full content calendar, ensuring consistent posting cadence across platforms throughout the year.

Social media post design (Canva)

Caption writing for all posts

Content calendar planning and scheduling (Metricool)

1-year engagement with consistent weekly output

Visual brand consistency across all content types: recipes, wellness tips, health education, and promotional posts

Brand familiarization — Studied Goretti Health's brand, audience, and content goals to understand the visual direction and tone

Content calendar — Built a structured posting schedule covering recipes, wellness tips, health education, and seasonal content

Design — Created all visuals in Canva with a consistent color palette, typography, and layout system

Copywriting — Wrote captions that educated, engaged, and drove action depending on the post type

Scheduling & publishing — Used Metricool to schedule and publish all content on time, maintaining a steady posting rhythm for the full year