Social Media Marketing: Reforma Pilates Studio
Christine Ndika
Reforma Pilates Studio Ke is a premium Pilates studio in Nairobi offering Reformer Pilates classes tailored to diverse fitness levels, focusing on strength, flexibility, and overall wellness.
WHAT I DID (Instagram management)
I was assigned the responsibility of overseeing the Instagram page and growing the community organically. Through this effort, I successfully grew the Instagram account from 5,000 to 7,700 followers within 3 months.
MY APPROACH
My approach followed a content strategy curated to grow, nurture, and sell.
Leveraged reels, carousels, Instagram ads, engaging copy, and interactive stories, all optimized for lead generation and tailored to attract and convert leads to paying customers.
RESULTS
180.4k+ reach
6,000+ interactions
7,750+ followers
27k + profile visits
100k+ reel views
The biggest takeaway from this project was the importance of adaptability, especially with the Instagram algorithm.
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Posted Dec 13, 2024
How do you scale a reformer pilates studio? Through a High-yield Content Strategy; Unique Creative Content; and Compelling Copy.
