Reforma Pilates Studio Ke is a premium Pilates studio in Nairobi offering Reformer Pilates classes tailored to diverse fitness levels, focusing on strength, flexibility, and overall wellness.

I was assigned the responsibility of overseeing the Instagram page and growing the community organically. Through this effort, I successfully grew the Instagram account from 5,000 to 7,700 followers within 3 months.

My approach followed a content strategy curated to grow, nurture, and sell.

Leveraged reels, carousels, Instagram ads, engaging copy, and interactive stories, all optimized for lead generation and tailored to attract and convert leads to paying customers.

180.4k+ reach

6,000+ interactions

7,750+ followers

27k + profile visits

100k+ reel views

The biggest takeaway from this project was the importance of adaptability, especially with the Instagram algorithm.