The Reformer Pilates Training Institute is a premier training center designed for aspiring Pilates instructors. It offers comprehensive certification programs, equipping students with the skills and credentials needed to build successful careers in the fitness industry.

I was tasked with curating a content strategy and executing targeted social media campaigns to capture potential students' interest.

I developed and executed a lead generation strategy tailored to attract and convert aspiring Pilates instructors into enrolled trainees.

Through this effort, I successfully grew the Instagram account from zero followers and converted leads into enrolled students.

My approach followed a high-impact content ecosystem. This includes short-form videos (reels), educational posts(carousels), testimonials, interactive stories, and behind-the-scenes features, tailored to attract and engage leads at every stage of the funnel.

Social media paid advertising was key in attracting quality leads. I targeted aspiring Pilates instructors through highly specific audience segments, ensuring ads reached individuals interested in fitness and career advancement.

Duration : 3 months

122k+ accounts reached

12k+ profile views

5,000+ leads

570+ followers

Key takeaway: The power of a well-targeted, data-driven paid advertising strategy in driving high-quality leads.