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Cover image for Building meaningful conversations through relatable
Building meaningful conversations through relatable storytelling. Overview🙌 This content series was created for a psychotherapy practice with the goal of making conversations around relationships, dating, and personal growth feel approachable and emotionally authentic. Rather than promoting therapy directly, the content invites audiences to reflect on their own experiences, positioning the practice as a trusted guide rather than a service provider. Strategy🚀 • Focused on conversation driven headlines that spark curiosity and encourage sharing. • Used lifestyle imagery and editorial typography to create an elevated, magazine inspired aesthetic. • Balanced educational value with relatable storytelling to make mental health topics feel accessible and less clinical. • Created content designed to build trust, increase engagement, and nurture long term brand awareness through consistent organic messaging. Skills🧠 • Content Strategy • Social Media Strategy • Brand Messaging • Content Writing • Canva Design • Creative Direction • Organic Marketing
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Cover image for Drafted a comprehensive influencer collaboration
Drafted a comprehensive influencer collaboration agreement for a travel company engaging a social media influencer to promote its services and partner hotels. The template covers: Parties & recitals - identifying the company and influencer, and the purpose of the engagement Scope of work & deliverables - Instagram posts, YouTube vlogs, Instagram stories, tagging/hashtag requirements, and timelines Performance metrics -minimum view counts and engagement rate thresholds Content approval workflow - review and revision timelines before posting Payment terms - a staged, milestone-based fee structure with interest on late payment Term & termination, including notice periods and cure rights Representations & warranties, IP ownership, exclusivity/conflict of interest, confidentiality, indemnification, limitation of liability, and standard boilerplate (force majeure, governing law/jurisdiction, dispute resolution, entire agreement, amendments, severability)
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