Hitarth Nayak - Brand Designer | Contra
Work by Hitarth Nayak
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Hitarth Nayak
UI/UX & Graphic Designer
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Mumbai, India
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Mumbai, India
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Social media post design for Veyra Skincare — a face serum shot paired with clean typography and a soft, natural-light mood to match the brand's minimalist identity. Designed the type treatment and layout in Figma to keep the focus on the product while giving the brand a calm, premium feel.
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Custom Illustrations That Tell Stories I create custom, story-driven illustrations designed to make brands, websites, products, and digital experiences feel more memorable. This project explores a cohesive travel & lifestyle illustration system — combining expressive characters, scenic environments, architecture, nature, and carefully balanced color palettes into one visual world. Illustration applications include: • Travel & lifestyle • Cityscapes & architecture • Outdoor & adventure • Beach & vacation • Character-driven storytelling The goal was to create illustrations that feel original, versatile, and timeless — visuals that communicate a story at a glance while giving a brand a distinctive personality. ✦ Custom illustrations. Thoughtfully designed. Built to connect. #IllustrationDesign #CustomIllustration #CharacterDesign #VisualStorytelling #TravelIllustration #EditorialIllustration #BrandIllustration #GraphicDesign #Contra
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A complete homepage redesign for Quack's 43rd Street Bakery focused on improving user experience, storytelling and conversion. The project replaces a cluttered template with a clean editorial layout, authentic photography, curated product highlights and a structured user journey. The result is a modern website that better reflects the bakery's heritage while making it easier for visitors to explore, order and engage with the brand.
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Ochre & Oak is a fictional specialty café branding project where I designed a complete 7 day Instagram content system along with a custom mascot to create a memorable brand identity. Rather than treating each post as a standalone design, I built a cohesive visual language that stays consistent across product photography, carousels, illustrations and promotional content. The project focuses on storytelling, brand consistency and creating a social media presence that feels calm, playful and instantly recognizable.
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