Datra AI — a conceptual identity system for a next-generation infrastructure company.
Built around the tension between human intelligence and machine-scale systems, the visual language combines modular grids, high-contrast typography, and computational patterns to express scale, precision, and invisible infrastructure.
A brand world designed for the AI era.
Brand design by FTC Studio.
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Brand & Packaging Design for Billion Air Vodka 🍸
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Billion Air Vodka is a gluten-free American wheat vodka distilled in the midwestern city of Atchison, Kansas and bottled in India. It is a label under Sonaar Beverages, our long-time client. Its floral notes and soft texture make it a great base for vodka cocktails.
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The scope of work included logo design, packaging design, copywriting, banner design, stationery design and animation.
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A personal accomplishment, this project bears great meaning to us for the hard work, time and energy put into it!
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Photography by @kunaldaswani (https://www.instagram.com/kunaldaswani/)
#BrandIdentity #PackagingDesign #BeverageBranding #VodkaBranding #AlcoholBranding #LabelDesign #LogoDesign #ArtDirection #VisualIdentity #ProductPackaging
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Chapter 2.2 of my English textbook, A True Story of Sea Turtles, was how I was introduced to Olive Ridley turtles. The story of Velas village (Maharashtra, India) going from stealing turtle eggs to protecting them stayed with me and became the starting point for this project. Kasav Mitra brings the data published by Sahyadri Nisarga Mitra to life while highlighting the shift from conservation awareness to community-led action and livelihood through tourism.
I translated research, geographic information, species data, and conservation statistics into a visual narrative that makes the story easier to explore and understand.
The infographic combines data visualization, mapping, illustration, typography, and editorial layout to show the evolution of turtle conservation from nesting trends and participating villages to the threats faced by turtles and the 2006 shift toward community-led conservation.
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