Tithe is an iOS app built around a simple idea: if your attention has a value, what happens when you put something behind it?

I worked on the product and visual design for the iOS app, keeping the experience intentionally lean, simple, and easy to move through. The UX is very targeted — there’s no unnecessary coaching, productivity language, or noise. You set your focus, choose what happens if you break it, and get on with your time.

When a focus session is active, selected apps are blocked using Apple’s native Screen Time experience. If you try to open one, you get a moment to decide whether you really want to break the session.

If you do, your attention is redirected in one of three ways:

Future — a set amount moves from checking into savings.

Philanthropy — the amount goes towards a cause you care about.

Fitness — you earn your access back by reaching a movement threshold through Apple Health.

I liked that the mechanic makes the decision feel tangible without making a big deal out of it. You either stay focused, or you consciously choose otherwise.

A big part of the work was making Tithe not feel like a productivity app.

The visual direction takes cues from brands and spaces like Soho House, Open, and Pillow Talk — more editorial, personal, and lifestyle-led. Photography does a lot of the work, supported by typography, tactile textures, and a powder blue and espresso palette.

The textures were especially important. Burl wood, suede, cashmere and other material references helped give the interface a little more warmth and personality without making it feel busy. Even the lamb has a small role in the identity, referencing the idea of a tithe as an offering.

The rest of the product follows the same idea.

Dashboard — centred around the one number that matters: hours reclaimed, rather than a wall of productivity metrics.

Quick Focus + Scheduling — simple ways to protect time without over-configuring it.

Clarity — gradually surfaces patterns in how you use your attention, without telling you what to do.

Block + Unlock — designed around a small moment of friction, so breaking focus feels intentional rather than automatic. The overall goal was pretty simple: make the product quiet, but not boring; considered, but not complicated.

Something that helps you focus without constantly reminding you that you're using a focus app.