Atlas Arena - Brand Identity & Landing Page(Partially Delivered)

I was brought on to explore and refine the brand identity and waitlist landing page design for Atlas Arena, an ambitious game-based challenge platform focused on critical thinking.

During the engagement, I: – Refined early-stage brand visuals (logo, typography, color, tone) – Delivered font exploration with multiple options – Designed UI directions and layout explorations for the waitlist hero section – Built social identity mockups

The contract was closed before completion due to a shift in creative direction. Nonetheless, the work produced during the engagement was reviewed and invoiced for 20 hours of effort.

This project remains an important study in real-time creative iterations, brand strategy, and early-stage product storytelling.