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Pigmo – A Disruptive iGaming Brand Built for the Bold

Mohammad Shezaan Ansari

Pigmo
Built for bold bets, big dreams and brilliant minds.
Pigmo is a global iGaming brand designed to disrupt the ordinary. With a name that merges playfulness (PIG) with ambition (MO: money, moon, momentum), the brand positions itself at the intersection of fun, focus, and fearlessness. It’s not just about betting, it’s about empowering a new generation of thinkers, movers and players.
The identity explores dualities: bold and minimal, playful and strategic, sharp and fluid. The system revolves around dynamic visual rhythms and high-contrast compositions, always grounded in a confident typographic voice. The pig nose symbol becomes a portal, a gateway to new possibilities.
From immersive digital interfaces to impactful urban posters, Pigmo’s universe speaks the language of those who don’t just play to play. They play to win.

🐷💥 Brand Identity & Visual Direction

Pigmo needed a visual identity that could feel fun without being frivolous — energetic, intelligent, and ready to make noise.
Deliverables included: • A custom logo that’s bold, blocky, and full of personality • A vibrant color system with neons, blacks, and high-contrast gradients that scream energy and motion • Typographic system that blends retro arcade flair with modern sportbook clarity • A visual system that uses illustrated elements, glitch textures, and fluid motion to create a playful yet competitive atmosphere
The brand feels: irreverent, confident, and future-facing.

🎮 Web Design & Gamified Experience

The website was designed in Framer to feel less like a static landing page and more like a teaser to a universe. Think motion, interactivity, and movement at every scroll.
Key web features: • Hero animations and scroll-triggered storytelling that instantly grab attention • Category-based breakdown of games, rewards, and community features • Kinetic microinteractions to mimic the feel of a live, high-stakes gaming environment • Designed for Gen Z and millennial users with a love for speed, motion, and community-first platforms

🚀 Final Outcome

Pigmo is now positioned as a global iGaming disruptor, built for a generation that doesn’t just play — they push limits. With a bold brand and immersive digital experience, Pigmo signals a new era where gaming meets culture, momentum, and movement.
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Posted Jul 23, 2025

I led the complete brand strategy, identity design, and interactive web experience, creating a universe that feels bold, kinetic, and unapologetically different

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