ABP 2022 Centenary: Microsite Interface Design

ABP 2022 Centenary: Microsite Interface Design

Project overview A website interface design for ABP's 2022 centenary presentation. This portfolio image shows an editorial landing-page direction built around a clear brand header, portrait photography and a large campaign message.

My contribution Website interface and visual design. The work shown here covers page composition, typography, image treatment and the relationship between the navigation and the main editorial content.

Design approach The red header establishes the ABP identity and centenary context before the visitor reaches the story. Black-and-white portrait photography creates a strong focal point, while the oversized, stacked headline gives the message a clear reading order. The image and headline occupy different parts of the composition so both remain legible.

The navigation is kept within a separate horizontal band. Small slider indicators provide a visual cue for additional featured content. These elements demonstrate the intended interface direction in the supplied design image.

Delivered work The delivered microsite interface is shown in the project image. It brings brand identity, editorial messaging and navigation into one coherent page composition.