Creative Direction Projects in MadridCreative Direction Projects in Madrid
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Cover image for Goal: Our goal for Flaminco was
Goal: Our goal for Flaminco was to shape the cosmetic product not only as a functional FMCG category, but as a part of everyday self-expression. The main approach of the brand was based on creating a flexible and emotional visual world that adapts to the dynamic lifestyle of a young audience. The open “M” shape used in the visual system symbolizes the free, changeable and adaptive character of Flaminco. This approach ensures that the brand is distinguished not only through color and aesthetics, but also through behavior and energy. Target: The main target audience of the brand is the young generation aged 16–25, who are sensitive to visual trends, value self-expression and seek aesthetic value in the products they use daily. Flaminco was formed with a more open and contemporary approach, aimed not only at a female audience, but also at everyone who cares about their appearance and style. The goal was to create a premium brand experience that is more interactive, flexible and able to build an emotional connection in the FMCG and retail market. Result: The result was a unified and flexible visual identity system for Flaminco that stood out in retail environments and could be easily expanded across digital platforms. The resulting visual language more strongly reflected the brand’s energy, flexibility and emotional connection with a young audience. The system was developed to serve as a sustainable and adaptive foundation not only for the current product line, but also for future campaigns, new product categories and communication directions.
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Cover image for Paula Collection | Social Media
Paula Collection | Social Media Content & Creative Direction Paula Collection is a New York-based fashion brand seeking visually engaging social media content that reflects a modern, sophisticated, and premium brand identity. For this project, I developed and produced a short-form social media video designed to showcase the collection through a combination of editorial-style visuals, motion design, typography, and storytelling. The objective was to create content that would capture attention quickly, strengthen brand perception, and increase audience engagement across social platforms. The client's requirements included creating a clean, luxury-inspired visual style, maintaining brand consistency, highlighting key products, and delivering content optimized for social media consumption. These objectives were successfully achieved through a carefully structured creative approach focused on visual impact and audience retention. My Role: Social Media Content Creation, Creative Direction, Video Editing, Visual Storytelling, Content Strategy, Deliverables, Short-form promotional video, Social media optimized content, Brand-aligned visual design, Motion graphics and typography integration, Tools Used, Canva, CapCut, Figma, ChatGPT (content ideation and creative planning) Project Outcome: The final video delivered a polished and cohesive visual experience that aligned with Paula Collection's brand identity while creating engaging content suitable for organic social media marketing and brand awareness campaigns. #SocialMediaManager #SocialMediaMarketing #ContentCreator #ContentStrategy #CreativeDirection #VideoEditing #FashionMarketing #FashionBrand #LuxuryBranding #BrandIdentity #VisualStorytelling #DigitalMarketing #ShortFormVideo #InstagramMarketing #ReelsCreator #CreativeDesigner #UGCCreator #ContentMarketing #CanvaDesigner #CapCutEditor #FigmaDesigner #BrandStrategy #CreativePortfolio #FreelanceCreative #SocialMediaExpert #SocialMediaConsultant #SocialMediaStrategy #SocialMediaContent #ContentMarketingStrategy #DigitalContentCreator #FashionContentCreator #FashionContent #FashionPhotography #FashionEditorial #LuxuryFashion #LuxuryMarketing #InstagramReels #TikTokCreator #CreativeMarketing #DigitalBranding
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