Brand Development for Ortez

Ortez is a brand born to redefine handmade as a symbol of luxury. When they reached out, they had nothing but a name and a dream—to create a strong, timeless brand with the emotional presence of a premium fashion house. As Creative Director, I crafted the full storytelling and visual language—from logo and typography, to brand manual, digital assets, web direction, email marketing, and packaging applications. Every detail was guided by the goal of turning “handmade” into an experience of exclusivity.