Isabella De Cuppis
Designer & Creative Director
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Isabella is ready for their next project!
Two Greek words for time: chronos, the measured kind — rows of vines, the grain of a cork. Kairos, the right moment — the instant you decide to harvest.
The Saavedra family framed their wine as the product of time. I translated it onto the labels: kairos is the sky, each wine its own gradient from dawn to dusk; chronos, the vertical lines running through it.
Bodega Luis Saavedra — ecological garnacha, centennial vines, Gredos granite.
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Ten years ago, generative brand tools required a developer and a real budget. Most designers could think these systems but hardly build them.
Turns out, that changed. I recently designed a brand identity system that needed a way to unify speaker portraits from completely different sources.
So with Claude (https://www.linkedin.com/company/claude/) as my partner in crime, I built Stippl, a browser-based tool that converts any portrait into a stippled illustration. It removes the background automatically and renders everything in dots, producing a consistent treatment every time. Brand assets, ready to use for everyone.
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A B2B chatbot platform with a solid product that wasn't converting. The value prop was buried in technical jargon, and the site was built around features instead of how people actually decide to buy.
We started with positioning, not pixels. The insight: customers search for business outcomes — more sales, better support — not feature lists. So we rebuilt the whole site around those outcomes, made pricing transparent (rare in B2B SaaS), and added a tool to guide unsure visitors to the right solution.
GUS Chat was acquired by Blip in 2023 — a good sign the repositioning landed.
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A design school in Madrid where every program needed its own character without breaking a shared identity. I built the visual language out of geometry — Plato's solids through to repeating patterns — so each shape family carries an idea about education. One language across posters, social, newsletters, and web. Coherent, never uniform.
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