A brand system built around ideas needed images that could hold abstract thinking without turning literal. So I went looking for dreamlike spaces: small worlds a concept could live inside, recognisable as a family but never quite repeating.
Reve made the exploring genuinely fun, and most of the work was in the nipping and tucking, chasing the small details until everything clicked.
ARTSEC is an art investment platform focused on making African contemporary and indigenous art more accessible to collectors and investors.
I developed a complete visual identity system for the brand, including the logo, colour palette, typography and usage guidelines.
The identity was designed to give ARTSEC a distinctive, consistent visual presence while reflecting its connection to African art and culture across print and digital applications.