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Isabella De Cuppis
Designer & Creative Director
New to Contra
Isabella is ready for their next project!
There's a moment every designer knows. You've been staring at the same file for three days and you can't see it anymore. You need someone to tell you the truth, but everyone around you is either too polite or too busy.
The signs were always there. Ask the universe. ✨
Tarot critique is the Major Arcana, reread for designers. You paste your portfolio URL, turn the cards, and somewhere between a few centuries of borrowed wisdom and the thing you already knew but wouldn't admit, the reading finds you.
Not your love life. Your work. The hierarchy that isn't working, the story you're not telling, the thing that has to go.
Draw your cards. The deck has been waiting. 🌙
https://tarot-critique.figma.site/
Made in Figma Make ✺ cards in Reve ✺ assets in Figma Weave
Figma community: https://www.figma.com/community/file/1649526102616790249
Twitter post: https://x.com/isadc_/status/2067697682773102721?s=20
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I've been building a tiny illustrated room where you can play around with little interactions.
Honestly, getting everything to click into place was harder than I expected. There's a particular kind of stubbornness that kicks in when something is 90% there and you keep nudging pixels until 2am.
And still, every time I do one of these I'm a little amazed. The fact that I can have an idea in the morning and a working thing by evening (okay, several evenings), as a designer with no dev background, is wild.
A new home for my portfolio, you can play with it here: https://isadecuppis.com/
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Visual Brand Identity for Universo 42
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A brand system built around ideas needed images that could hold abstract thinking without turning literal. So I went looking for dreamlike spaces: small worlds a concept could live inside, recognisable as a family but never quite repeating.
Reve made the exploring genuinely fun, and most of the work was in the nipping and tucking, chasing the small details until everything clicked.
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Two Greek words for time: chronos, the measured kind — rows of vines, the grain of a cork. Kairos, the right moment — the instant you decide to harvest.
The Saavedra family framed their wine as the product of time. I translated it onto the labels: kairos is the sky, each wine its own gradient from dawn to dusk; chronos, the vertical lines running through it.
Bodega Luis Saavedra — ecological garnacha, centennial vines, Gredos granite.
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Ten years ago, generative brand tools required a developer and a real budget. Most designers could think these systems but hardly build them.
Turns out, that changed. I recently designed a brand identity system that needed a way to unify speaker portraits from completely different sources.
So with Claude (https://www.linkedin.com/company/claude/) as my partner in crime, I built Stippl, a browser-based tool that converts any portrait into a stippled illustration. It removes the background automatically and renders everything in dots, producing a consistent treatment every time. Brand assets, ready to use for everyone.
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A B2B chatbot platform with a solid product that wasn't converting. The value prop was buried in technical jargon, and the site was built around features instead of how people actually decide to buy.
We started with positioning, not pixels. The insight: customers search for business outcomes — more sales, better support — not feature lists. So we rebuilt the whole site around those outcomes, made pricing transparent (rare in B2B SaaS), and added a tool to guide unsure visitors to the right solution.
GUS Chat was acquired by Blip in 2023 — a good sign the repositioning landed.
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A design school in Madrid where every program needed its own character without breaking a shared identity. I built the visual language out of geometry — Plato's solids through to repeating patterns — so each shape family carries an idea about education. One language across posters, social, newsletters, and web. Coherent, never uniform.
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