Two Greek words for time: chronos, the measured kind — rows of vines, the grain of a cork. Kairos, the right moment — the instant you decide to harvest.
The Saavedra family framed their wine as the product of time. I translated it onto the labels: kairos is the sky, each wine its own gradient from dawn to dusk; chronos, the vertical lines running through it.
Bodega Luis Saavedra — ecological garnacha, centennial vines, Gredos granite.
An exploration of experimental graphic design, sculptural form, and architectural minimalism.
PAPER MONOLITH transforms the delicate nature of paper into a monumental visual statement. Inspired by origami geometry and contemporary architecture, this concept combines intricate folded structures, sophisticated typography, and refined editorial composition.
Created for 1286 CRAFT, the project explores the contrast between softness and strength through ivory-toned sculptural forms, realistic CGI aesthetics, precise geometric detailing, and a minimalist Swiss-inspired design approach.
The accompanying cinematic motion design brings the composition to life through subtle unfolding movements, atmospheric lighting, and elegant visual storytelling.
Creative Direction: Experimental Graphic Design, 3D Art Direction, Editorial Typography, Conceptual Design, Architectural Visualization, AI-Assisted Visual Design, and Cinematic Motion Design.
A fashion storefront needs to show the outfit and make its individual pieces easy to find.
For FORM, I paired a warm, editorial lookbook with clearly grouped product names, prices, and size choices.
Cream surfaces, charcoal typography, and consistent product cards connect the homepage with the desktop and mobile screen concepts.
One useful design principle from this project: give campaign imagery and shopping details their own readable zones. The collection can have a strong visual presence while the next product decision stays clear.
JOTA is an Argentine field hockey brand built for players who play with personality. The founder reached out to rethink how the brand shows up beyond the stick itself.