Crafting Wine Labels: Blending Time's Essence in DesignCrafting Wine Labels: Blending Time's Essence in Design
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Isabella De Cuppis
pro
• May 29
Two Greek words for time: chronos, the measured kind — rows of vines, the grain of a cork. Kairos, the right moment — the instant you decide to harvest.
The Saavedra family framed their wine as the product of time. I translated it onto the labels: kairos is the sky, each wine its own gradient from dawn to dusk; chronos, the vertical lines running through it.
Bodega Luis Saavedra — ecological garnacha, centennial vines, Gredos granite.
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