Freelancers using Microsoft Word in LondonFreelancers using Microsoft Word in London
Cyber expert specialising in Azure Security Services.
$10k+
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4x
Hired
5.0
Rating
20
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Cyber expert specialising in Azure Security Services.
Thought Leadership & PR Consultant | Executive Communication
New to Contra
Thought Leadership & PR Consultant | Executive Communication
Cover image for Executive Thought Leadership
Building trusted voices
Executive Thought Leadership Building trusted voices through insight, expertise and strategic storytelling Overview The most effective thought leadership doesn't promote a business—it shapes industry conversations. I work with senior leaders and subject matter experts to transform complex topics into compelling, insight-led content that builds credibility, earns trust and positions organisations as recognised voices within their sector. For this project, I developed executive thought leadership exploring the future of NHS Neighbourhoods and the implications for GP practices, helping translate complex healthcare policy into practical, accessible insight for healthcare professionals. The wider PR programme included placing thought leadership with healthcare publications to build authority around NHS reform and financial planning. What I Delivered ✔ Executive ghostwriting ✔ Thought leadership strategy ✔ Interviewing subject matter experts ✔ Opinion article development ✔ Editorial planning ✔ Messaging and positioning ✔ Media placement strategy Results Positioned senior leaders as trusted experts within their profession. Turned complex policy and financial issues into engaging, reader-focused content. Secured thought leadership opportunities in specialist healthcare media. Created long-term content that supported wider PR, marketing and executive profiling campaigns. Skills Executive Thought Leadership • Ghostwriting • Executive Communications • Strategic Storytelling • Content Strategy • Corporate Communications • Media Relations • Personal Branding • Healthcare Communications Client Wesleyan Financial Services This project was delivered as part of my role as PR Manager and is shared to demonstrate my expertise in executive thought leadership, strategic communications and executive profiling.
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Cover image for Research-Led PR Campaign Driving National
Research-Led PR Campaign Driving National Media Coverage Overview Great PR starts with a story worth telling. For this campaign, I transformed original market research into a compelling national news story, developing a strategic PR campaign that secured coverage across national, trade and specialist media. By identifying the strongest headline from the research, crafting clear messaging and creating media-ready content, the campaign positioned Wesleyan as a trusted expert on a complex financial planning issue while significantly increasing brand visibility. The H1 PR results report highlights this campaign as achieving coverage across national, financial trade and specialist publications, including Daily Express, Money Marketing and Professional Adviser. What I Delivered ✔ Research-led story development ✔ Strategic PR campaign planning ✔ Press release writing ✔ Executive messaging ✔ Media relations support ✔ National and trade media positioning Results Secured coverage across national, financial trade and specialist publications. Turned complex financial research into an accessible, newsworthy story. Positioned senior spokespeople as trusted industry experts. Extended the campaign through follow-up thought leadership opportunities. Skills Public Relations • Press Release Writing • Media Relations • Thought Leadership • Research-Led PR • Executive Communications • Storytelling • Strategic Communications Client Wesleyan Financial Services This project was delivered as part of my role as PR Manager and is shared to demonstrate my expertise in developing research-led PR campaigns that generate meaningful media coverage.
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Cover image for Theory in Practice: GP Pathways
Theory in Practice: GP Pathways and the Future of Community Healthcare Project Overview I led the development of a research-led thought leadership campaign exploring how General Practice is evolving in response to NHS reform, workforce pressures and changing career pathways. Working from original survey research with 500 GPs, expert roundtable discussions and stakeholder interviews, I transformed complex findings into a compelling whitepaper designed to influence debate across the healthcare sector while positioning Wesleyan as a trusted voice in medical financial advice. My Role As PR Manager, I managed the project from concept to publication, including: • Developing the thought leadership strategy • Identifying the key story angles • Planning research topics and survey questions • Managing expert contributors and stakeholder engagement • Shaping the report narrative and structure • Writing and editing content • Producing executive commentary • Creating the supporting PR and media strategy • Launching the report to national and healthcare media The Challenge Healthcare professionals were facing significant uncertainty following NHS reforms, increasing workloads and changing career opportunities. The objective was to create an evidence-based report that would: Provide genuine value to GPs Generate media coverage Support executive thought leadership Strengthen Wesleyan's reputation as a specialist adviser to doctors The Outcome ✔ Research report based on 500 GP responses ✔ Expert roundtable featuring leading voices in General Practice ✔ Professionally designed 28-page whitepaper ✔ Executive thought leadership content ✔ Media campaign targeting national and trade press ✔ Long-term content asset supporting PR, social media and marketing activity Why this project matters The strongest thought leadership doesn't simply promote a business—it shapes industry conversations. This project demonstrates how I combine research, expert insight, strategic communications and compelling storytelling to create content that builds credibility, generates media opportunities and positions organisations as trusted authorities in their sector.
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Cover image for Building Influence Through Executive LinkedIn
Building Influence Through Executive LinkedIn Content Turning expertise into conversations, credibility and commercial impact LinkedIn is no longer just a social platform—it's where business leaders build trust, shape industry conversations and strengthen their professional reputation. I help executives and subject matter experts develop strategic LinkedIn content that transforms expertise into influence. By combining thought leadership, industry insight and compelling storytelling, I create content that builds credibility, sparks meaningful engagement and supports wider PR and marketing campaigns. For this project, I developed executive LinkedIn content to amplify research, extend the reach of thought leadership campaigns and strengthen the visibility of senior leaders. Rather than simply promoting reports or company news, the content focused on sharing valuable insights, encouraging discussion and positioning executives as trusted voices within their industry. What I Delivered ✔ Executive LinkedIn strategy ✔ Thought leadership content ✔ Executive ghostwriting ✔ Research and campaign amplification ✔ Personal brand development ✔ Strategic content planning ✔ Audience engagement strategy Results Extended the reach of research-led PR campaigns beyond traditional media. Increased visibility for senior leaders through insight-led content. Strengthened executive credibility and industry authority. Supported integrated campaigns by connecting PR, thought leadership and social media. Created content designed to encourage engagement, build trust and keep organisations front of mind with their target audiences. Skills Executive LinkedIn Strategy • Thought Leadership • Executive Communications • Ghostwriting • Personal Branding • Content Strategy • Corporate Communications • Social Media Strategy • Storytelling • Campaign Amplification Client Wesleyan Financial Services This project was delivered as part of my role as PR Manager and is shared to demonstrate my expertise in executive LinkedIn strategy, thought leadership and strategic communications.
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Expert Copywriter & Editor with Academic Excellence
Expert Copywriter & Editor with Academic Excellence
Cybersecurity GRC Consultant | Ex-Accenture
6
Followers
Cybersecurity GRC Consultant | Ex-Accenture
Cover image for Business Analyst for a Government
Business Analyst for a Government client on behalf of Accenture. Supported the delivery of a data warehouse programme aimed at centralising data, improving reporting capabilities and enabling data-driven decision-making across multiple departments. Worked closely with business and technical stakeholders to define data requirements and ensure alignment with strategic objectives. My duties included the following: ▪ Led requirement gathering activities to capture data, reporting, and analytics needs through stakeholder interviews, workshops, and process analysis. ▪ Facilitated workshops with business users, data engineers and architects to define data sources, data flows and reporting requirements. ▪ Produced detailed documentation including business requirements documents (BRDs), data requirements, data mapping specifications, and user stories. ▪ Collaborated with technical teams to translate business needs into data models, ensuring clarity on data definitions, transformations, and quality rules. ▪ Translated business needs into structured user stories and acceptance criteria, supporting agile delivery and ensuring traceability from requirements through to implementation. ▪ Managed RAID logs and supported programme governance by tracking risks, dependencies, and data-related issues. ▪ Supported UAT by defining acceptance criteria, validating outputs, and ensuring delivered data aligned with business expectations. Key outcomes included: Key outcomes included: ▪ Delivered clearly defined data and reporting requirements, enabling the successful design and implementation of the data warehouse. ▪ Improved data consistency and trust by standardising data definitions and aligning stakeholders on a single source of truth. ▪ Strengthened delivery alignment by linking use cases and user stories directly to technical outputs, reducing ambiguity and rework.
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Cover image for Cybersecurity Project Manager for a
Cybersecurity Project Manager for a UK Government client on behalf of Accenture. My duties included the following: ▪ Led key projects aligned with the client's strategic goals, showcasing project leadership and strategic alignment capabilities. ▪ Successfully led and managed three major projects, ensuring they met important client milestones and demonstrated effective project coordination and management skills. ▪ Prepared critical documents necessary for the delivery and completion of program milestones, evidencing meticulous organizational skills and attention to detail. ▪ Actively steered discussions with project directors and stakeholders, showcasing skills in strategic communication and influence at senior management levels. ▪ Worked in close collaboration with senior stakeholders, ensuring alignment with strategic goals and successful achievement of key program milestones, reflecting a strong capacity for teamwork and stakeholder management. Key outcomes included: ▪ Successfully delivered three major cybersecurity projects simultaneously for a UK Government client, demonstrating the ability to manage complexity, competing priorities and high-stakes deadlines in a regulated environment. ▪ Ensured all projects met critical client milestones, directly contributing to programme progression and client confidence in delivery. ▪ Produced critical programme documentation that underpinned milestone delivery, ensuring governance, accountability and audit trails were maintained to the standard expected of a UK Government engagement.
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Copywriting, editing, ghostwriting and marketing services.
Copywriting, editing, ghostwriting and marketing services.
Experienced Health & Wellness Copywriter | Empath
Experienced Health & Wellness Copywriter | Empath