Cover image for Over the years, I’ve had
Over the years, I’ve had the privilege of working with iconic brands like Daily Paper, Awake NY, and Corteiz, contributing to the London scene through photography and visual storytelling. These collaborations are more than just projects, they’re about understanding each brand’s unique DNA, their audience, and how to translate that visually in a way that drives engagement and sales. My focus is always on aligning with client needs, whether it’s capturing the essence of streetwear or building campaigns that resonate globally. I don’t just shoot photos; I help brands tell their story through strategic visual marketing, ensuring that every image serves a purpose. Working with these brands has not only built my portfolio but strengthen my approach to creating work that’s authentic, impactful, and tailored to each client’s goals.
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Cover image for I recently collaborated with the Paris-based brand BAARA on ...
I recently collaborated with the Paris-based brand BAARA on their Autumn/Winter collection, bringing their global vision to London. I personally handled the entire process - creative direction, location scouting, photography, and editing - ensuring the collection’s essence and London’s identity were reflected in every frame. This project involved deep collaboration with BAARA, but the vision and execution were entirely mine. That hands-on approach allowed me to fully understand the brand’s ethos and align with it properly. For me, the foundation of the work I take on is understanding the brands I collaborate with, making sure that the creative execution reflects both their identity and mine. It's that alignment that drives the work I do. Thanks to the team for having me apart of this project!
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