AI Photo & Video for Lit Energy

The brand needed a set of high-impact social media assets to elevate existing product photography and improve performance across digital channels.

Developed a creative direction and transformed static product photography into a series of dynamic visuals and short animated videos. Produced and edited content optimised for multiple social media formats, including feed and short-form video placements.

Delivered a set of polished, ready-to-post assets that enhanced the brand’s visual presence and increased content engagement across social platforms.

The project focused on turning existing product photography into a more expressive and scroll-stopping visual system without the need for new physical production.

Rather than treating the assets as simple edits, I developed a motion-first approach where animation, pacing, and visual rhythm were used to bring energy into static imagery. Each piece was designed to work natively across different social formats while maintaining consistency in brand perception.

The emphasis was on making product content feel more dynamic and premium, while still staying true to the original visual identity and commercial intent.