Photo and Video Production for Pritch London

Brief: First campaign following a full brand visual identity refresh. Needed to establish the new aesthetic and set the tone for the relaunched brand.

What I built: End-to-end production — creative ideation and collaboration with client, team assembly, call sheets, prop procurement, on-set direction and logistics.

Outcome: The campaign contributed to brand visibility that attracted Natalie Lim Suarez, Emili Sindlev, and Cher as wearers. The account has since grown to 33,000 followers.

 

The challenge was to translate a newly developed brand identity into social media content that felt consistent across every touchpoint. Rather than creating a one-off campaign, the objective was to establish a visual language that could support the brand long after launch.

Working closely with the founder, I helped shape the creative direction before leading the production from planning through execution. Every production decision—from locations and props to styling and shot composition—was made to reinforce the new identity while keeping the content social-first and commercially effective.

The final campaign introduced the refreshed brand aesthetic across digital channels and provided a foundation for future content, balancing editorial fashion storytelling with performance-driven social content.