Depop

Art Direction and Set Design for Depop’s eco-friendly packaging newsletter.

PROBLEM: Depop has an eco-friendly mailer bag (un-plastic bags) that is rarely showcased or distributed. How could we create a visually interesting campaign that tells and encourages users that they should use our eco-friendly bags?

SOLUTION: Packaging is boring, but what you’re ordering is not. That’s why we created a campaign where we upcycled Depop’s un-plastic bags into recognisable garments that are commonly sold on the platform. The campaign lets the world know that no matter what your garment is, our eco-friendly bags can hold them.

Brigita Zizyte, Photographer