Godot

Art Direction and Graphic Design for “Godot”, a project that looks at Samuel Beckett’s Waiting for Godot in the context of modern consumerism.

PROBLEM: As a consumer-focused society, we’ve been conditioned with a need to purchase “things” to be who we aspire to be. How can we create a conversation around over-consumption?

SOLUTION: Amazon is the largest selling platform online. The wait for an Amazon delivery to arrive shares many parallels with the story “Waiting for Godot” by Samuel Beckett. Inspired by the story I rebranded Amazon assets as Godot to get people to reflect on our consumer behaviours. Constantly waiting for the item that allows us to move forward. Forever waiting for the shifting delivery time slot. When will they arrive and when will we have enough?