Bihan Lin Wild Leaves SS24

Art Direction and Graphic Design for Bihan Lin SS24 <Wild Leaves>.

PROBLEM: Bihan Lin is a Fashion Designer based in Shanghai. For her upcoming collection <Wild Leaves>, she needed digital & print content for her presentation at Shanghai Fashion Week. How could we create visual content for the show that would embody the feeling of the collection?

SOLUTION: Drawing from the collection’s inspiration (Patti Smith’s Wild Leaves and the film Bandit) I looked to build upon Bihan’s existing logo to create

a 3D logo for the collection that matched the energy and colour of the source material. Bihan’s print designs were created using scanned leaves and I built upon these images to create more abstract patterns. I also continued this approach into the lookbook and display proposal to achieve something that felt energetic but not sporty