Winsor & Newton asked me to create a suite of creative assets for their “Back to School” campaign, which targets art students across various disciplines. The campaign showcases authentic artistic exploration using Winsor & Newton materials, following the brand's "Through the Eyes of the Artist" visual style. I developed content for digital and social channels, working with both original campaign footage (filmed by a separate team) and archival assets from Winsor & Newton.

34 x 1:1 Video Assets 34 x 9:16 Video Assets 16 x 1:1 Static Assets 16 x 9:16 Static Assets 5 x retouched product collection photographs Sticker sheet design Sticker icon

All motion assets were delivered in both 9:16 and 1:1 formats, with and without overlaid text to allow international teams to edit them with their own copy, and all assets were also edited into shorter clips for flexible use across social platforms. Still templates followed the same formatting to ensure consistency across all touchpoints.

The project combined content design, asset creation, photography, and post-production, all maintaining a consistent visual style and brand voice.

Beyond motion and layout design, I shot and retouched a collection of photographs featuring Winsor & Newton products specific to each discipline, as well as a fifth photo showcasing Winsor & Newton product sets.