Freelancers using Canva in LisbonFreelancers using Canva in Lisbon
I turn social strategy + UGC into *actual* revenue
$10k+
Earned
16x
Hired
5.0
Rating
362
Followers
I turn social strategy + UGC into *actual* revenue
Luxury Brand and Web Designer
$5k+
Earned
1x
Hired
5.0
Rating
13
Followers
Luxury Brand and Web Designer
Cover image for Château Mocha
Luxury Pâtisserie Brand Identity
Château Mocha Luxury Pâtisserie Brand Identity & Creative Direction Overview Château Mocha is a luxury pâtisserie concept inspired by the quiet elegance of Parisian cafés, where timeless interiors, artisanal craftsmanship, and refined simplicity come together. The project was developed as a complete brand universe, combining strategy, visual identity, packaging, and art direction to create a cohesive experience across every customer touchpoint. Rather than designing individual assets, the objective was to create a brand that feels instantly recognizable, from the storefront to the packaging, product presentation, and digital imagery. The Concept Luxury isn't created through decoration, it's created through consistency. Château Mocha was imagined as a modern Parisian pâtisserie that celebrates slow mornings, handcrafted pastries, and elevated everyday rituals. Every visual decision was made to communicate warmth, sophistication, and timeless elegance while allowing the products to remain the true focal point. What I Created: • Brand Strategy • Creative Direction • Brand Identity Design • Logo & Monogram Design • Visual Identity System • Packaging Design • Product Visualization • Art Direction Creative Direction The visual language balances classic French elegance with a contemporary minimal aesthetic. A restrained palette of warm creams, rich mocha browns, and soft neutrals creates a sense of warmth and refinement. Editorial-inspired photography, understated typography, and carefully styled product imagery establish an atmosphere that feels premium without appearing excessive. Every element, from the embossed butter monogram to the takeaway packaging and storefront applications, was designed as part of one cohesive brand experience. Outcome The result is a fully realized luxury brand concept that demonstrates how consistent creative direction transforms individual assets into a memorable customer experience. Designed to feel timeless rather than trend-driven, Château Mocha showcases how branding extends beyond a logo to shape the atmosphere, perception, and emotional connection of a brand.
0
20
Business Development Executive | Products, Brands & Growth
$1k+
Earned
1x
Hired
5.0
Rating
19
Followers
Business Development Executive | Products, Brands & Growth
Creative Growth Marketer for Startups & Brands
5.0
Rating
15
Followers
Creative Growth Marketer for Startups & Brands
Kajabi Expert | Courses, Automations, Systems & Funnel
2x
Hired
8
Followers
Kajabi Expert | Courses, Automations, Systems & Funnel
Video editing, Content Marketing, Design
2x
Hired
5.0
Rating
69
Followers
Video editing, Content Marketing, Design