Florence Blackadder - Course Developer | ContraWork by Florence Blackadder
Florence Blackadder

Florence Blackadder

Kajabi Expert | Courses, Automations, Systems & Funnel

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Cover image for The Full-Stack Build: Launching an
The Full-Stack Build: Launching an Acting Training Brand from Zero to $34K The Client: An acting training brand needed more than a course. They needed an entire business built around it, something that could launch, sell, and run itself. The Approach: I came in on the strategy side first: positioning the offer, shaping the course structure into a clear curriculum, and mapping out the launch approach, before any build work started. From there, I built out the full platform: 1) A complete course platform to deliver the training 2) A community space for members to share work and get feedback 3) Lead magnets to bring in new students on an ongoing basis 4) Automations handling onboarding, engagement, and follow-up, no manual work required The Result $34.43K in revenue within the first 90 days of launch. Roles: Strategy, Platform Build, Automation #OnlineCourse #CommunityBuilding #CourseCreation #EdTech #Automation #LaunchStrategy #CreatorEconomy #DigitalProduct
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Most course creators think a great sales page needs a big design budget or a team of copywriters. It doesn't. It needs the right workflow. I paired Claude Code with Kajabi to go from idea to live sales page fast. Claude handled the build (layout, copy structure, interactive elements like the countdown banner), Kajabi handled the business side (checkout, course delivery, sales tracking). That combo let me focus on the part that actually moves the needle: messaging. The whole page leaned into one idea, "DaVinci Resolve is complicated, let's make it simple," backed by a video preview, clear course stats, and a money-back guarantee to kill hesitation. Result: $21,319 in sales in 30 days. This is becoming my go-to stack for course creators: Claude to build and iterate quickly, Kajabi to run the backend. No dev team required, no months-long timeline. If you've got a course that needs a landing page, let's chat!
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We partnered with Velocity Mentorship, a business coaching program for personal trainers, to design and launch a structured online course and community experience using Kajabi. We built an integrated ecosystem combining course delivery, community engagement, and automated email systems to support monthly challenges, live coaching calls, and ongoing member interaction. The result is a seamless member journey with clear pathways, consistent engagement, and scalable systems that support long-term growth.
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We partnered with Lane Sebring, a creator, speaker, and business coach, to increase course sales by designing a structured, high-converting funnel. We built two lead generation funnels, a tripwire offer, and an automated email nurture sequence integrated with Deadline Funnel - guiding people from initial opt-in to purchase through strategic follow-up and urgency. The result is a streamlined funnel that consistently converts new leads into paying students with fully automated systems.
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We partnered with CutKilo, a doctor-led weight loss program, to build a structured online course that supports patients throughout their treatment journey. We developed a streamlined course platform and automated email sequence that guides patients step-by-step, enhancing the overall experience while reducing the need for manual support. The result is a scalable system that improves patient engagement, delivers consistent guidance, and frees up time for the medical team.
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We partnered with Moon Aesthetics, an aesthetics training academy, to launch a structured online platform for delivering their education and community experience using Kajabi. We built a complete ecosystem combining online training, community, and automated cross-sell and upsell pathways designed to support students while maximizing customer value. The result is a scalable digital platform that enhances the student experience, increases retention, and unlocks new revenue opportunities, generating over £20,000 in revenue.
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We partnered with Define Digital Academy, a Google Ads–focused education platform for business owners, to design and build the full backend infrastructure of their digital ecosystem using Kajabi. Our work included creating and optimising over 50 high-converting sales funnels and 25+ course products, alongside implementing scalable systems for online courses, memberships, community, and coaching programs. We implemented full-funnel automations, email nurture systems, and customer journeys that turn new leads into long-term customers - driving steady growth and engagement. As a result, Define Digital Academy now operates with a fully integrated Kajabi ecosystem that supports scalable growth and generates seven-figure annual revenue.
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Cover image for We partnered with Push Patterns,
We partnered with Push Patterns, an Ableton music production education business, to build a structured Kajabi ecosystem designed to consistently generate and convert new leads. We developed multiple lead magnets, high-converting funnels, a new course product, and a monetized community, all working together to attract, nurture, and convert their audience. The result is a scalable growth system that drives consistent lead flow and conversions, helping the business reach six-figure revenue.
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We partnered with The Neurovision Group, a consultancy focused on neurodiversity and workplace inclusion, to build a digital platform for delivering their education and community offering using Kajabi. We launched a structured ecosystem including an online course platform, blog, and member community, creating a central hub for learning, collaboration, and ongoing engagement. The result is a scalable platform that supports knowledge delivery, strengthens community interaction, and provides a consistent experience for members.
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We partnered with Sophia Persephone, a coach and author focused on spiritual awakening, to launch a complete online course ecosystem on Kajabi and turn her expertise into a scalable digital product. We built a high-converting course platform, sales page, lead magnets, and automated sales systems that work together to attract, nurture, and convert leads into paying students. The result is a fully automated funnel that consistently generates course sales while allowing the business to scale without relying on manual processes.
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