Drawing from the authentic textures found in nature, I created a brand identity for Nectar — a collection of handcrafted silver jewelry that celebrates fluidity and organic form. The visual identity follows a scrapbook style, incorporating textures like paper, tape, stickers, and a scribble highlight font to create a charming, "old school" aesthetic. This approach harmonizes with the organic shapes and natural textures that will also be integrated into the packaging and across the website of Nectar. The color palette is earthy and minimal, emphasizing grounded tones and effects like ripped paper and Polaroid frames  enhance the overall design. Additionally, I directed two photoshoots, collaborating closely with photographers to visually capture the brand's ethos: highlighting the timelessness and individuality of each piece. Nectar celebrates individuality and the beauty of life's natural rhythms, inviting wearers to embrace handcrafted jewelry that reflects their own journey.

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– Hannah, Founder of Nectar