Brand Identity & Website Design for a Timeless Jewelry Brand
Mia Alessa Tscheu
/ Timeless Silver Jewelry Label
Earthy Imperfection Meets Timeless Storytelling.
Drawing from the authentic textures found in nature, I created a brand identity for Nectar — a collection of handcrafted silver jewelry that celebrates fluidity and organic form. The visual identity follows a scrapbook style, incorporating textures like paper, tape, stickers, and a scribble highlight font to create a charming, "old school" aesthetic. This approach harmonizes with the organic shapes and natural textures that will also be integrated into the packaging and across the website of Nectar. The color palette is earthy and minimal, emphasizing grounded tones and effects like ripped paper and Polaroid frames enhance the overall design. Additionally, I directed two photoshoots, collaborating closely with photographers to visually capture the brand's ethos: highlighting the timelessness and individuality of each piece. Nectar celebrates individuality and the beauty of life's natural rhythms, inviting wearers to embrace handcrafted jewelry that reflects their own journey.
Services Provided: Brand Identity Design, Website Design, Product Photography
Brand Keywords: Intuitive. Earthy. Thoughtful.
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Working with Mia was an absolute pleasure from the very first moment. I immediately felt I was in the best hands. She approached my project with remarkable expertise and genuine passion. Throughout the entire process, I felt completely supported and truly understood. Mia instantly grasped my vision and brought it to life in the most wonderful way.
– Hannah, Founder of Nectar
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Posted Jun 10, 2025
From textures to typography, I built Nectar’s visual language – celebrating imperfection, individuality, and the quiet beauty of handcrafted design.
Likes
9
Views
60
Timeline
Mar 1, 2025 - Jun 1, 2025
Clients
NectarbyHannah
