Produce - ECommerce Grocery

Produce is a local grocery and food delivery platform built around Puerto Rican farmers and restaurants. We designed the full product: the customer mobile app, the web app, and the admin panel the client's team uses to run it.

The customer side had to work for two different shopping habits. Some people want to grab what they need and check out in under a minute. Others want to browse, read about the producer, and decide from there. We built the home experience to handle both without picking a side, using product cards with real photos, tag-based filtering, and a search bar that stays out of the way until you need it.

Subscriptions were the piece that mattered most to the business. Weekly and monthly boxes from local farms needed to feel like a habit, not a purchase, so the flow lives close to the top of the app instead of being buried in account settings.

The admin panel was the least glamorous part and probably the most useful. The client's team is not technical, so we kept the dashboard to bite-sized numbers and built out purchase orders, inventory management, order lists, driver assignment, and vendor management as clean process flows. Nothing requires a manual to operate.

We ran the whole thing through discovery, ideate, design, iterate, prototype, with the client in the loop at every round. The design system came first so new features could be added later without the product drifting.