Video editing, Content Marketing, Design
Crafting Bold Brands from Data-Driven Insights
Crafting Bold Brands from Data-Driven Insights
Websites that actually convert.
CRO audit with practical ideas. The same method I use to run conversion analysis in a large, regulated organisation, applied to your site.
How it works:
- Funnel data first: conversion and drop-off for each step of your key journeys in GA4, by device and channel
- Screen-by-screen review of each journey on desktop and mobile, with annotated screenshots
- Every finding backed by evidence (data plus screenshot), never opinion alone
- Findings split into quick wins you can ship now and hypotheses worth an A/B test
- Ideas ranked by impact and effort, so you know what to do first
- A test roadmap: hypothesis, change, primary metric and guardrail for each test
- You get a clear report your team can act on, with the first 3 tests ready to run.
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Brand and UI system for a Lisbon online art shop. One token set (colour, shadow, type) drives 12 components across the site, from the hero and trust strip to the catalogue card, filters, gallery, spec sheet, buy box and contact modal. The design system stays synced with the live site, so every page speaks the same visual language.
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My own multi-agent system, built with Claude and running daily in production. Schedules, inbox messages and analytics APIs feed agents that route, summarise and analyse, using tools through MCP servers and APIs, with local models for private data. Output: daily briefings and reports, alerts when something breaks, and human approval for anything risky. The same patterns power client work in reporting, triage and monitoring.
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can AI search find and quote this online shop? Sample audit of a pre-launch art shop in Lisbon, using public data only. I checked AI crawler access, llms.txt, structured data and answer-ready content, then ran 10 real buyer queries to see who gets cited instead. Result: 11 findings ranked by severity with fixes, 0 of 10 queries citing the shop yet, one open niche nobody answers, and a 30-day plan.
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28
Business Strategy & Execution for New Business Models
Business Strategy & Execution for New Business Models
Designed and implemented two trade-in and buyback programs from scratch, focused on extending product lifecycle and creating new revenue streams.
This included defining the business model, operational flows, pricing logic, and customer journey, while aligning multiple stakeholders across the organization.
The programs were built to support circular economy objectives while also delivering strong commercial performance.
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Led end-to-end market research projects, from identifying key stakeholders and conducting expert interviews to synthesizing insights and translating them into strategic recommendations.
Focused on uncovering market trends, validating opportunities, and supporting decision-making processes for new business initiatives.
Worked closely with teams to ensure insights were actionable and aligned with business goals.
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I was responsible for the development of a refurbished products business within a leading retailer in Portugal, taking the project from initial strategy through to implementation and commercial scaling.
The work included:
> Market and competitive analysis
> Definition of value proposition and positioning
> Business model structuring
> Support on implementation and go-to-market
This resulted in:
> the successful launch of the business
> revenue generation reaching millions
> a scalable model aligned with circular economy principles
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I built a live Base44 app for Yucca Paisagismo, a real Lisbon-based biophilic design studio.
For the #base44giveitaglowchallenge, I turned Yucca’s fragmented customer journey into a structured lead qualification and CRM system.
Before:
Yucca already had a beautiful website, Instagram, Linktree, portfolio, ebooks and Calendly, but enquiries were spread across different channels and still needed manual qualification.
After:
The new Base44 app guides visitors through the right path: private clients, corporate green gifts or business spaces.
It includes:
guided intake flows
AI assistant
service recommendation logic
file and reference uploads
private CRM
automated internal briefing email
final confirmation page
Calendly CTA
Automation:
When someone submits a request, the app stores the lead in the CRM, generates a recommendation, sends Yucca a structured internal briefing email and guides the client to book a free consultation.
Built in direct collaboration with the business owner, using Yucca’s real brand, services and project imagery.
Live app:
https://yucca-workspace-flow.base44.app/
Walkthrough:
https://www.loom.com/share/49cb6275ca1e43828dad2cbc33b11a32
LinkedIn post:
https://www.linkedin.com/posts/mariabexiga_giveitaglow-giveitaglow-ugcPost-7482141898795696128-YN-M/
Original business:
https://yuccapaisagismo.com/
https://www.instagram.com/yuccapaisagismo
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Graphic Designer, Social Media Content and Stationary
Graphic Designer, Social Media Content and Stationary
