Projects using Slack in LagosProjects using Slack in LagosA client came to me with a problem most people don't even realize they have.
Their leads were coming in fast. Facebook ads, website forms, referrals, all funneling into one place.
The problem wasn't volume. It was that every single lead got treated exactly the same.
A €50,000 opportunity and a €500 inquiry both landed in the same inbox, got the same generic email, and waited in the same queue for someone on the team to notice them.
Nobody was ignoring the big leads on purpose. There just wasn't a system built to catch the difference.
So I sat down and mapped out what "smart" lead handling should actually look like.
Here's what I built:
-The moment a lead comes in, a webhook grabs it instantly. No delay, no manual entry.
-That lead gets logged into Airtable as a record. Then a second, linked record gets created automatically for deeper tracking, so nothing about that lead's journey gets lost.
-The team gets pinged on Slack immediately. No one finds out about a hot lead by checking their inbox three hours later.
-Then the system does the smart part: it checks the lead's budget. High-tier leads go down one path. Standard leads go down another. Each path sends its own tailored email and logs into its own tracking sheet, automatically, with zero overlap.
The hardest part wasn't connecting the apps.
It was making sure two records could be created from one lead without duplicating data. It was getting the routing logic to split correctly, every single time, no exceptions. It was running two parallel branches side by side without them ever crossing wires.
That's the difference between "an automation" and a system you can actually trust with your revenue.
Now every lead gets exactly the attention it deserves. Automatically.
I'm curious: how is your business currently deciding which leads get priority? Manually? A gut feeling? Or does everything just land in one big inbox?
Tell me in the comments, I read every single one. 
