Timothy A - Copy Strategist | ContraWork by Timothy A
Timothy A

Timothy A

I build acquisition and retention system for awesome clients

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Followed by Hassan N, Stephen A, and Rehbaz A

Lagos, Nigeria

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Lagos, Nigeria

Cover image for Email and SMS Retention Marketing Campaign for Fishwife
Email and SMS Retention Marketing Campaign for Fishwife
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Cover image for Cereal Space Email Marketing Campaign
Cereal Space Email Marketing Campaign
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Cover image for I operated as a Klaviyo
I operated as a Klaviyo Email Design Flow Specialist, delivering a Customer Focused Email Design strategy that prioritizes user experience and brand loyalty. Utilizing a Figma to Klaviyo workflow, I transformed high-fidelity designs into a Responsive Email Template suite using custom HTML to ensure flawless mobile rendering. I built advanced Klaviyo Email Flows, including Welcome Series and Post-Purchase sequences, designed with strategic Email Copywriting to drive Customer Retention
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Cover image for ZOUND Klaviyo Email Design, E-commerce
ZOUND Klaviyo Email Design, E-commerce Email Marketing Conversion Copywriting, Campaign Strategy, Klaviyo Template Build Designed a high-converting promotional email campaign for ZOUND, a consumer hearing protection brand selling high-fidelity earplugs to music lovers, concert-goers, and noise-sensitive audiences. This project was built and deployed using Klaviyo, one of the leading email marketing platforms for e-commerce brands. The email was structured around a full-funnel persuasion strategy, guiding cold and warm subscribers from awareness to purchase within a single, well-paced email sequence. CAMPAIGN STRUCTURE AND STRATEGY: The email opens with a bold hero section featuring ZOUND's flagship product, the headline "Crystal Clear Sound," and an immediate offer: "Shop Now and Save 40%." A risk-free 90-day trial banner was placed at the top to reduce hesitation before the reader even scrolls. The body follows a classic education-first approach with a "How It Works" section highlighting four core product benefits: High-Fidelity Filter Technology (19dB NRR noise reduction) Perfect Fit (two shell sizes for superior comfort) Discreet Design (clear soft silicone shell) Eco-Friendly (reusable with a travel case) This structure was intentional. Educating the reader builds confidence, which directly improves click-through rates. The email closes with a dedicated social proof section featuring three real customer reviews from verified buyers who used the product at live music events, reinforcing trust and pushing fence-sitters toward conversion. A final CTA button, Shop Now and Save 40%, closes the email strong. RESULT: A visually polished, brand-consistent Klaviyo email template combining benefit-led copywriting, Strategic CTA placement Social proof and mobile-responsive design built to convert.
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