Timothy A
Retention Strategist & AI Automation Specialist for brands
A client came to me with a problem most people don't even realize they have.
Their leads were coming in fast. Facebook ads, website forms, referrals, all funneling into one place.
The problem wasn't volume. It was that every single lead got treated exactly the same.
A €50,000 opportunity and a €500 inquiry both landed in the same inbox, got the same generic email, and waited in the same queue for someone on the team to notice them.
Nobody was ignoring the big leads on purpose. There just wasn't a system built to catch the difference.
So I sat down and mapped out what "smart" lead handling should actually look like.
Here's what I built:
-The moment a lead comes in, a webhook grabs it instantly. No delay, no manual entry.
-That lead gets logged into Airtable as a record. Then a second, linked record gets created automatically for deeper tracking, so nothing about that lead's journey gets lost.
-The team gets pinged on Slack immediately. No one finds out about a hot lead by checking their inbox three hours later.
-Then the system does the smart part: it checks the lead's budget. High-tier leads go down one path. Standard leads go down another. Each path sends its own tailored email and logs into its own tracking sheet, automatically, with zero overlap.
The hardest part wasn't connecting the apps.
It was making sure two records could be created from one lead without duplicating data. It was getting the routing logic to split correctly, every single time, no exceptions. It was running two parallel branches side by side without them ever crossing wires.
That's the difference between "an automation" and a system you can actually trust with your revenue.
Now every lead gets exactly the attention it deserves. Automatically.
I'm curious: how is your business currently deciding which leads get priority? Manually? A gut feeling? Or does everything just land in one big inbox?
Tell me in the comments, I read every single one.
0
57
Most businesses lose leads because every "hot" prospect gets treated the same.
That's a mistake.
A €500 lead and a €50,000 lead should never travel down the same pipeline.
So I built a system that automatically splits leads by budget tier the second they come in, and routes each one down its own path.
Here's what happens behind the scenes:
→ A lead comes in through a webhook
→ It's instantly logged into Airtable (no manual entry, ever)
→ A second record gets created for deeper tracking
→ The team gets pinged on Slack in real time
→ The system checks the budget
→ High-tier leads get one treatment. Standard-tier leads get another.
→ Both get emailed and logged automatically, no human touches a spreadsheet
The result?
-Sales reps stop wasting time qualifying leads manually.
-Big-budget prospects get the white-glove response they expect.
-Nothing falls through the cracks. Nothing gets buried in an inbox.
This is the difference between "we have a CRM" and "our CRM actually works for us."
Most businesses are sitting on leads worth 10x more attention than they're getting, simply because there's no system separating the signal from the noise.
POV: if your leads walked into your pipeline right now, would your best-fit prospects get treated any differently than your worst-fit ones?
Drop your answer below. If it's "no," that's exactly the gap I fix.
0
63
Hey guys I recently built a fully automated lead capture and CRM sync system for a client running Facebook Lead Ads campaigns.
The workflow is design to make new leads flow straight into their email marketing platform, tagged and segmented, with zero manual work.
Let me break down what it does:
Captures new leads instantly from Facebook Lead Ads
Cleans and formats the raw lead data automatically
Runs custom JavaScript logic to structure the data for the CRM
Creates the lead as a profile in Klaviyo
Adds the profile to a dedicated segment for targeted follow-up
And here is the result:
No more exporting CSVs or copy-pasting leads.
The client's sales team gets clean, tagged leads in their CRM the moment someone fills out the form, ready for immediate email or SMS follow-up.
What would you charge if you were to do this for someone
0
81
It been over 6 months scaling and managing Emelia Stephen ecommerce store.
It been a wonderful and developing experience for me and I'm happy to share some of our success so far
My team manage everything marketing;
Email marketing campaign
Converting Ads strategy
Social media strategy and content calendar
Revenue growth and
Retention system.
More update on the growth and success of this store coming up.
0
246