Genti Audio App Redesign

Role: Product Designer Scope of Work: UX/UI Design - Wireframing - Landingpage Re-design - Pitchdeck

Genti is a modern digital platform designed to connect, inspire, and empower a new generation of creatives and cultural enthusiasts. After a complete redesign of the mobile app experience, Genti has grown into an engaging hub with over 100k total downloads across the App Store and Play Store, helping users explore African contents, culture, and learn seamlessly.

I worked on the end-to-end redesign of Genti’s product experience—reimagining the app’s interface, enhancing usability, refining its visual identity, and creating a simple responsive landing page. The goal was to create a digital ecosystem that feels intuitive, educational-driven, and culturally vibrant.

Build a digital space that celebrates education and Africa culture

Enable easy discovery of music, opportunities, and resources

Foster engagement through gamification (Coins) and personalization

Deliver a seamless, responsive, and visually appealing app experience

Genti combines education, culture, and fun, which risked overwhelming users. Solution: The redesign introduced a streamlined navigation system with five clear sections (Home, Explore, Library, Coins, Profile) so users can easily explore without confusion.

Initial versions had high sign-up friction and limited user interaction. Solution: We allowed users to explore and experience the app before sign-up, designed interactive features like Coins, and created a clean, visually consistent UI that encourages repeat use.

The app needed to stand out as more than just a streaming and cultural platform. Solution: Through thoughtful design, microinteractions, and branded visuals, we created an identity that feels fresh, empowering, and deeply connected to African culture.

The central hub where users can see highlights, trending contents, and curated updates. Goal: Provide an inspiring entry point into Genti’s ecosystem.

Discovery made simple—original productions, categories, and contents showcased dynamically. Goal: Make exploration effortless and exciting, expanding cultural awareness.

A personalized collection of saved contents, playlists, and creative resources. Goal: Give users a sense of ownership and easy access to their favorites.

A reward system where users earn, get streak, and spend Coins for in-app perks and exclusive features. Goal: Increase engagement, retention, and a sense of gaming activity.

A personalized space where users showcase their identity and track their activities. Goal: Empower self-expression and make the Genti experience feel tailored.

A very simple, responsive website that communicates the mission in less than 30 seconds. Goal: Make users clearly understand Genti's mission while building trust with users.

Visit landingpage:

Cultural Impact: Designing for a platform rooted in African creativity and culture made the work meaningful beyond just functionality.

End-to-End Redesign: I was involved in rethinking the entire product experience, from navigation to gamification, which gave me full ownership of the design direction.

User-Centered Solutions: Solving challenges like reducing onboarding friction and simplifying complex features made the project rewarding from a UX perspective.

Blending Creativity & Utility: Balancing music, opportunities, and gamification into one cohesive experience required creativity and strategic thinking.

Real Results: Seeing the redesign contribute to over 100k downloads and improved engagement reinforced the impact of thoughtful design.

Scalability: Designing a system flexible enough to support future growth, while still keeping it intuitive for current users.

Figma – Designs, Wireframes and Presentations

Microsoft Teams and Excel – Planning & Documentation

Slack – Sync research

Jitter - Motion/Animation Presentation(secondary)

Over 100k downloads across Play Store and App Store

Improved conversion rates on Genti Audio with over a million minutes listens on the app in 2023

Streamlined onboarding with reduced friction

Higher retention and engagement through Coins and Explore