Lunaris came to me with a vision but less structure — they wanted to evolve from a small digital service outfit into a full-scale creative and marketing agency. Their identity, messaging, and user experience lacked clarity. They needed a system that communicated premium value, showcased their capabilities, and positioned them as a modern, conversion-driven agency.

My job was simple: turn a scattered idea into a high-performing digital presence that actually converts.

I led the entire design direction from strategy to execution:

UX strategy & requirements definition

Brand alignment and visual direction

End-to-end UI design for web experience

Content structure, microcopy, and hierarchy

Interaction flow and page templates

Design system foundation for scalability

I worked directly with the client to refine their positioning and translate their service offering into a clear, credible digital experience.

Most agencies fall into the trap of looking busy but saying nothing. I built Lunaris around clarity → confidence → conversion.

I restructured their service offerings into a clean, scalable framework: Branding & UI/UX, SEO, PPC, Social Media, Email Marketing, Content Creation, Analytics. Each unit got clear microcopy, sub-services, and a predictable flow.

Users judge an agency in seconds. I designed a hierarchy that hits fast:

Strong hero section with value clarity

Carousel-based visual storytelling to reflect their design capability

Clean service blocks with instant differentiation

Case studies structured for real results, not vanity metrics

Trust-building sections woven into the flow

The layout uses contrast, controlled whitespace, and focused typography to guide users toward booking a consultation.

No noise. No decorative fluff. Just intentional UI.

I rewrote the language to feel clear, expert, and benefit-driven — no corporate jargon or generic agency talk.

This wasn’t a simple website redesign. It was a shift in perception.

I rebuilt Lunaris into a brand that feels:

The visual system combines clean neutrals with accent colors that highlight action points. I used a vertical media carousel to immediately communicate “We design. We build. We market.” without needing long paragraphs.

Everything — spacing, motion, composition — reinforces trust and expertise.

Before handoff, I delivered:

A polished component library

A structured Figma design file ready for development

Final microcopy

Visual direction guide

Notes on interaction patterns and responsive behavior

Framer Development in progress

The client left with a complete digital identity — not just pages.

Lunaris went from “we offer services” to “we are a full-stack creative and marketing partner.”