SesiNaturals is a skincare and health brand which is committed to skin health and how to maintain skin colour, they help in creating skin awareness and educate enthusiast on how important taking care of their skin the right way gives a healthy life. The website features simplicity and a clear structure to help the brands thousands trusted user buying from the brand.

The goal was to create a website that not only reflects the brand's commitment to sustainability but also provides a seamless and enjoyable experience for users, ultimately driving higher conversion rates.

One key challenge was balancing a visually appealing design with a simplified user journey ensuring the site looked engaging without overwhelming users.

Another challenge was integrating educational content in a way that complemented the shopping flow (without distracting from conversions) required careful layout planning and navigation structure.

I focused on creating a simplified user journey by streamlining navigation so customers can easily find products, and redesigning the checkout process for a seamless, hassle-free experience. This reduced friction, minimized steps, and ensured a smooth path from browsing to purchase.

I also optimized the layout to highlight products and added engaging visuals for a more appealing interface. To add value, I integrated educational content through a blog and articles, offering skincare tips, product benefits, and insights into the brand sustainability goals, enhancing both the user experience and brand connection.