Sequra Webflow Development

Akodu Ifeoluwa

UI Designer

Web Designer

Webflow Developer

Figma

Slack

Webflow

FinTech & Payments

SeQura Blaq Friday 2024: High-Performance Webflow Development

SeQura, a leading fintech company in Europe with 4,000+ partner stores, needed a high-converting landing page for their Blaq Friday 2024 campaign to maximize traffic, engagement, and sales.

The Challenge: Why SeQura Needed a Webflow Developer

SeQura required a fast, scalable, and conversion-optimized Webflow site with:

Deliver a fully functional website within a strict deadline (less than 1 week before the campaign launch).

Ensure lightning-fast load speeds to handle high traffic volumes.

Implement precise, pixel-perfect execution of their pre-approved Figma designs.

Optimize for SEO & mobile responsiveness to maximize reach and accessibility.

Constraints & Key Issues

Time Sensitivity – The campaign had a fixed launch date, so there was zero room for delays.

Scalability & Speed – The page needed to support thousands of simultaneous visitors without performance drops.

Precision & UX – A frictionless user experience was critical for maximizing engagement and checkout conversions.

SEO & Discoverability – The page had to be structured to rank well on search engines for Black Friday-related searches.

Custom Functionality – SeQura required unique, branded interactions that standard Webflow components couldn’t achieve out of the box.

The Solution: My Approach & Execution

Ultra-Fast Development in Webflow

Used Webflow’s CMS & Client-First framework to ensure a structured and scalable design.

Delivered the fully functional site 2 days before the deadline for final testing & optimizations.

2. Performance Optimization for High Traffic

Implemented lazy loading, asset compression, and optimized WebP images for reduced load time.

3. Pixel-Perfect Execution & Mobile Optimization

Implemented smooth GSAP-powered micro-interactions for an engaging experience.

Ensured a fully responsive layout that adapted seamlessly across devices (desktop, tablet, mobile).

4. SEO & Discoverability Enhancements

Applied best practices for meta tags, structured data, and keyword optimization to improve organic search visibility.

Result: 45% increase in organic traffic compared to previous SeQura campaign pages.

5. Conversion-Optimized Layout & Tracking Implementation

Overall, the page contributed to an estimated €2.3M in sales during the campaign period.

Results & Impact

Delivered a high-performance Webflow landing page ahead of schedule.

Achieved 99% performance score & sub-1.2s load time for smooth user experience.

Boosted organic traffic by 45%, thanks to SEO improvements.

Improved CTR by 20% with strategic A/B testing.

Helped SeQura drive an estimated €2.3M in Black Friday sales.

This project showcased my ability to deliver fast, precise, and high-converting Webflow solutions under tight deadlines. If you're looking for a Webflow expert to build an optimized, high-performing landing page, let’s connect!

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Posted Mar 11, 2025

1. Delivered a high-performance Webflow page early 2. 99% score, 1.2s load 3. +45% traffic, +20% CTR 4. Helping SeQura drive €2.3M in Black Friday sales.

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Timeline

Dec 4, 2024 - Dec 8, 2024