Landing Page Website for Ric Hassani(Concept)

This project involved designing and developing a landing page website for a popular artist. The goal was to create a visually appealing and user-friendly platform that would:

Capture fan attention

Promote upcoming events and merchandise\

Encourage fan club sign-ups

Increase Fan Engagement: Create an engaging experience that keeps fans interested and excited about the artist's work.

Drive Sales & Sign-Ups: Promote merchandise sales and encourage fan club sign-ups for exclusive content and experiences.

Streamline Information Access: Provide clear and easy access to tour dates, news, and social media links.

As the lead developer, I was responsible for the entire website creation process. This included:

Front-End Development: Building the website using Webflow, a no-code development platform. This included integrating animations (GSAP), forms, and e-commerce functionality.

Responsiveness: Ensuring the website adapts seamlessly for optimal viewing across various devices (desktop, mobile, tablet).

Tools & Stacks Used

Design: Figma (UI/UX design prototyping tool)

Development: Webflow (No-code website development platform)

Additional Tools: Twitter (communication), Hotjar (user heatmaps & click tracking)

Balancing Visual Appeal & Information Density: Striking a balance between creating a stunning website and ensuring all necessary information (tour dates, social media links) is readily accessible.

Mobile-First Development: Ensuring all design elements and functionalities translate perfectly and intuitively for mobile users.

Interactive Content & Performance: Implementing smooth animations and interactive elements while maintaining optimal page loading speed.

Modular Design & Content Hierarchy: Utilizing a design system in Figma allowed for flexible content organization.

Responsive Design Breakpoints: Defining breakpoints in Webflow ensured the website's layout and elements adapt seamlessly across various screen sizes.

Lightweight Animations & Webflow Interactions: Leveraging Webflow's built-in animation features and pre-built interaction libraries fostered user engagement while maintaining optimal performance.

The total project duration was approximately 1 month. This included design, development, and testing phases.

The redesigned landing page resulted in a visually striking and user-friendly website that effectively showcased the artist's work and brand.