Freelance Facebook Ads Managers in LagosFreelance Facebook Ads Managers in Lagos
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Esther Adewumi 's avatar
Esther Adewumi
proLagos, Nigeria
Social Media Manager | Meta Ads Expert | Brand Growth
$1k+
Earned
3x
Hired
5.0
Rating
239
Followers
Social Media Manager | Meta Ads Expert | Brand Growth
Cover image for Meta Carousel Ad Creatives for OneTrickPonyNuts
Meta Carousel Ad Creatives for OneTrickPonyNuts
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38
Cover image for Social Media Instagram Growth & Shop Setup for Luxepickleball
Social Media Instagram Growth & Shop Setup for Luxepickleball
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17
Cover image for Social Media Management for a Hair & Makeup Artist
Social Media Management for a Hair & Makeup Artist
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1
Cover image for Jewellery Brand Promotional Video |
Jewellery Brand Promotional Video | Social Media Campaign A visually captivating promotional video created to showcase a jewellery collection and bring the brand’s identity to life through elegant, scroll-stopping social media content. The creative direction focused on highlighting the details, style, and appeal of each piece while using dynamic editing, smooth transitions, engaging visuals, and strategic visual storytelling to create a polished and premium viewing experience. Designed for platforms such as Instagram and TikTok, the video transforms product footage into marketing content that can support brand awareness, audience engagement, product discovery, and sales. This project demonstrates how effective video editing and social media marketing can help jewellery and fashion brands create content that feels visually compelling, memorable, and aligned with their brand. Jewellery Marketing • Video Editing • Social Media Content • Promotional Video • Fashion Marketing • Content Creation • Short-Form Video • Product Marketing • Luxury Branding • Instagram Content • TikTok Marketing • Visual Storytelling #JewelleryMarketing #VideoEditing #SocialMediaMarketing #PromotionalVideo #ContentCreation #FashionMarketing #LuxuryBranding #ShortFormVideo #ProductMarketing #SocialMediaContent #JewelleryBrand #CreativeDirection
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Facebook Ads Manager(2)
Oluwaseun Aderemi B's avatar
Oluwaseun Aderemi B
Lagos, Nigeria
Digital Growth Architect | 14x ROAS Framework
5.0
Rating
11
Followers
Digital Growth Architect | 14x ROAS Framework
Cover image for How We Reduced Meta Ad
How We Reduced Meta Ad Costs While Improving Results Every business wants more leads and sales—but not at the expense of rising advertising costs. One of our recent clients, Vitality Vibes, approached us to improve the performance of their Meta advertising campaigns. The objective was straightforward: generate better results while lowering customer acquisition costs. After optimizing campaign structure, audience targeting, creative strategy, and performance tracking, we were able to improve campaign efficiency and reduce advertising costs while maintaining stronger overall performance. Here's what the client had to say: "Looking for a professional to help you run profitable Meta Ads, Oluwaseun is one of the best. He made our Meta Ads cheaper with better results. Thank you." — Vitality Vibes ⭐⭐⭐⭐⭐ Results like these aren't achieved by simply increasing ad spend. They're the outcome of data-driven optimization, continuous testing, and a strategy focused on profitability rather than vanity metrics. What I Help Businesses Achieve • Lower cost per acquisition (CPA) • Higher return on ad spend (ROAS) • Better campaign structure • Smarter audience targeting • Increased conversions • Scalable Meta Ads growth Whether you're an e-commerce brand, retail business, hospitality company, or service provider, my goal is simple: help you turn advertising spend into measurable business growth. If you're looking for a Meta Ads specialist who combines performance marketing with SEO and digital growth strategy, I'd be happy to discuss your project. Let's build campaigns that scale profitably. #MetaAds #FacebookAds #InstagramAds #PerformanceMarketing #DigitalMarketing #LeadGeneration #BusinessGrowth #MediaBuying #MarketingStrategy #Contra
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Cover image for Most businesses in Nigeria are
Most businesses in Nigeria are doing digital marketing backwards. They boost posts before they have a Google presence. They run ads before they have reviews. They chase followers before they have search visibility. Here's the order that actually works: Step 1 — Build your search foundation. Google Business Profile. Optimized. Active. Review-generating. Step 2 — Build your content infrastructure. YouTube. Pinterest. Platforms that compound over time. Step 3 — Pour fuel on the fire. Now run your ads. Now boost your posts. Because now you have something to send people to. I proved this with a retail fashion brand in Ibadan. April to June. 90 days. ₦483k ad spend. ₦2.51M revenue. The ads didn't win alone. The ecosystem did. 42,249 impressions. 1,170 engagements. 26,854 audience reach — all engineered, not boosted. Stop building on sand. If your business needs the foundation before the fire, I build that.
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Cover image for Objective: Design, build, and optimize
Objective: Design, build, and optimize live digital web assets with a focus on technical search engine optimization (SEO), Answer Engine Optimization (AEO), and organic traffic conversion funnels. Technical Infrastructure: Implementation of structured data schema, site performance optimization, custom metadata architecture, and search indexation management. Analytics & Diagnostic Setup: Integration and tracking configuration across Google Analytics 4 (GA4) and Google Search Console (GSC) to diagnose traffic fluctuations, user behavior, and conversion drop-offs. Content & Search Strategy: Keyword intent mapping, technical audit execution, and organic acquisition workflows tailored for high-visibility search positioning.
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17
Cover image for Digital Growth Campaign for Nigerian Beauty Brand
Digital Growth Campaign for Nigerian Beauty Brand
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5
Facebook Ads Manager(2)
Michael F. Esan's avatar
Michael F. Esan
Lagos, Nigeria
Facebook(Meta) & Google Ads Expert | AI Automation
5.0
Rating
15
Followers
Facebook(Meta) & Google Ads Expert | AI Automation
Cover image for Facebook Ads Targeting Just Changed!
Facebook Ads Targeting Just Changed! Here's What It Means… Meta just quietly rolled out a new AI targeting feature, and I think it's more interesting for where it's heading than what it actually does right now. Let me break it down. Inside Ads Manager, at the ad set level under detailed targeting, some accounts now have a new option: "Describe your audience." Instead of manually scrolling through interest categories trying to guess the right ones, you literally write a description, up to 2,000 characters, of who your ideal customer is, and Meta's AI generates relevant detailed targeting suggestions based on that. For example: "small to medium business owners currently running their own Meta ads" or "in-house performance marketers running ads for large corporations." You paste that in, hit generate, and it spits out targeting categories that match. Full disclosure, when I tested this live, it was buggy and didn't generate anything. Worth flagging because new Meta features often roll out rough before they're stable. But I'd tested it earlier and it worked fine, and honestly the suggestions were solid, it even surfaced targeting options I didn't know existed, despite having run ads on my own business for years. Here's the honest take on where this stands right now: in its current form, it's mostly just a time-saver. It helps you find relevant categories faster and might unearth options you'd missed. But detailed targeting itself has become far less influential in how Meta actually decides who sees your ads compared to a few years ago, everything you select is treated more as a "suggestion" than a hard rule these days. But here's why I think this feature actually matters long-term: I'm confident this evolves into something bigger. Right now, your description gets translated into pre-existing categories. Eventually, I'd expect Meta to skip that translation step entirely and target directly off your description , letting you get incredibly specific instead of being boxed into broad existing categories. Think about the difference between "people interested in marketing" (a huge, vague category) versus "in-house performance marketers running Meta ads for large corporations" (a tiny, precise group that's exactly who you want). If Meta can eventually target that specifically, you could reach far fewer people, spend less overall, and get equal or better results, because you're not paying to reach anyone outside your actual audience. This would likely mean higher cost per impression for that hyper-specific audience (great for Meta's revenue), but potentially much stronger ROI for advertisers who know exactly who they're trying to reach. Worth keeping an eye on. If your account has this feature, it costs nothing to test it and see what it surfaces, even in its current limited form, it might reveal targeting options you've been missing. Follow along, I'll keep you updated as this rolls out further. 👀
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Cover image for Running Meta Ads is EASY
Running Meta Ads is EASY Once You Understand This With everyone's feed getting flooded with obvious AI-generated content, there's one strategy that's actually working better than ever right now, and it's the exact opposite of AI slop: using real creators in your ads. Here's why this matters. Nobody's favorite creator is AI-generated. People trust real humans they already follow, not generic content. So instead of fighting that, you lean into it, you partner with creators who already have your audience's attention and trust, and you use that in your ads. The ad format for this is called Partnership Ads. It's when a creator's profile and your business's profile are both tied to the ad, so you're tapping directly into their audience, the people who are already primed to pay attention because it's coming from someone they follow. And the data backs this up hard: partnership ads see a 13% higher click-through rate and a 71% higher brand lift compared to regular ads. That's not a small bump, that's a meaningfully different result. Here's how to actually find the right creator and make this work: 1. Know your audience first, then match the creator to them Don't just pick whoever has the biggest following. Pick someone your specific target audience already follows and trusts for that topic. A creator can have millions of followers and still be the wrong fit if their audience doesn't overlap with your buyers. Relevance beats reach every time here. 2. Use the Creator Marketplace to shortcut the search It analyzes your business account and suggests relevant creators automatically. Start with the ones already actively doing partnership ads with other brands, they're more likely to respond, and if brands are already spending budget with them, there's a good chance it's working. 3. Send outreach through the platform, not cold DMs Generic "we'd love to work with you" messages get ignored, especially by bigger creators drowning in inbound. Messaging through the Creator Marketplace routes into a separate inbox that creators actually check for business inquiries, way better response rate. 4. Get usage rights, not just a post This is the part people skip. A creator posting once to their own audience gets you a short burst of visibility, most of the value disappears within 24 hours. But if you negotiate permission to run their content as paid ads, you can keep leveraging their trust and face for months, sometimes years. Often costs little to nothing extra to add this in. 5. Work with a few creators, not just one Results can vary creator to creator. Start with 2-4 rather than betting everything on a single partnership. Increases your odds that at least one significantly outperforms your standard ads. 6. Be specific about some things, flexible on others Be crystal clear on the call-to-action and the hook structure (ask for multiple different openings/hooks so you get more usable creative variations). But let the creator write their own script and delivery, they know how to talk to their own audience better than you do. Don't over-direct the creative itself. One more thing worth checking before you partner with anyone do your due diligence. Have they talked about your product category before? Was it positive? Any past controversy that could reflect on your brand? Worth a quick check before committing. Bottom line: in a feed full of obviously-AI content, a real trusted face recommending your product is one of the strongest scroll-stoppers left. Worth testing even with a modest budget. Follow along, more of these breakdowns coming. 👀
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Cover image for This is not about a
This is not about a targeting fix or a bidding hack, it's about something a lot of advertisers refuse to consider. Let me tell you about a client I took on. This business had ads that used to work really well. Solid return on ad spend, consistent sales, all built around one product, a bestseller that was great for bringing in new customers. Then slowly, over time, results just... died. Not overnight. Just a steady decline until they were unprofitable across the board. The obvious answer would be "ad fatigue, right? Just refresh the creative." Except they'd already done that. New ads, new angles, tested regularly. Still declining. So something else was going on. Here's what I found when I actually dug in: the reviews for that hero product weren't great. Not terrible, just... "fine." "A bit disappointing." "There are better alternatives." And they had direct competitors selling something very similar, with better reviews. That gap was quietly killing their ability to acquire customers, no matter how good the ad creative was. So here's the uncomfortable truth in this: your ads don't operate in a vacuum. People don't just click and buy blindly anymore. They check reviews, they ask a friend, increasingly they'll even ask ChatGPT "is this actually good, or is there something better?" And your ad is only as strong as what happens when someone goes looking for a second opinion. There's also a compounding effect most people don't think about, negative word of mouth spreads faster and harder than positive word of mouth. One bad experience gets told to friends, who tell their friends. It snowballs quietly in the background while you're staring at your ad account trying to figure out why performance dropped. The real question isn't "is my product good?" It's "is my product better than the alternative someone can find in 30 seconds of searching?" That's the actual bar. So what do you actually do if this is happening to you? → Go straight to your reviews; the bad ones AND the good ones. Bad reviews tell you exactly what to fix. Good reviews tell you what to lean into and emphasize more. → Don't scale spend on a product with mediocre feedback. It just accelerates the negative word of mouth. Fix the product experience first, then pour fuel on it. → If one part of your range has strong reviews and another doesn't, consider shifting your ad budget toward what's actually earning trust, rather than what's just good at grabbing initial attention. In this case, the fix wasn't a new campaign structure or a smarter bid strategy. It was telling the client to stop aggressively pushing the one product with weak reviews and shift toward products people were actually raving about. Painful short-term call. Completely turned the account around. Sometimes the biggest lever in your ad account isn't in your ad account at all. Follow along, more real breakdowns like this coming. 👀
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Cover image for User behavior on Facebook and
User behavior on Facebook and Instagram has genuinely shifted, and if you're still tracking your ads the old way, you're probably underestimating how well they're actually working. Here's the stat that stood out to me: Gen Z is twice as likely to make a purchase WITHOUT ever clicking on the ad. Doesn't mean the ad didn't work, it means the journey from ad to sale got messier. Here's what's actually happening: someone sees your ad, doesn't click, and instead goes and checks reviews, searches for the product on Google, looks up a creator they trust in that niche, maybe hunts for a discount code, then eventually buys, completely separate from that original ad interaction. The ad still did its job. It just doesn't get credit for it. And this creates a real problem: if your tracking only counts click-through conversions, your ad account is going to massively under-report your actual results. You'll look at your numbers, think a campaign isn't performing, and either kill it or fail to scale it, when in reality it's working way better than what you're seeing. Here's what actually helps: Turn on view-through attribution, not just click-through Inside your ad set settings, there's an attribution window setting. Most accounts default to click-through only. Add view-through (max window is 1 day) so you're at least capturing people who saw the ad, didn't click, but converted shortly after. It's not a perfect fix, attribution windows used to be way longer, but it captures more of what's actually happening. Set up Conversions API, not just the Meta Pixel Most advertisers stop at the Pixel. But Conversions API does a much better job matching purchases to your ads when the customer journey isn't a straight line, which, as we just covered, is becoming more the norm, not the exception. If it feels technical, this is a cheap, easy thing to outsource on Upwork or Fiverr, well worth it for the data accuracy alone. Consider proper attribution software if you want full visibility For a true picture of what your ad spend is actually generating (including delayed or indirect conversions), third-party attribution tools give you a level of accuracy Meta's own reporting just can't match on its own. The bigger picture here: this trend is only going to grow. More people, not just Gen Z, are getting into the habit of double-checking things before they buy. Reviews, trusted creators, even asking AI tools "is this actually good, or is there something better?" That means two things matter more than ever going forward: your tracking needs to catch up to how people actually behave now, and your actual offer/reviews/reputation need to be genuinely strong, because verification before purchase is becoming the default, not the exception. Follow along, more of this kind of breakdown coming. 👀
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Facebook Ads Manager(11)
Gbenga Alabi's avatar
Gbenga Alabi
proLagos, Nigeria
Result-Driven UI/UX & Web Designer, Framer, WordPress, Leads
$1k+
Earned
1x
Hired
5.0
Rating
32
Followers
Result-Driven UI/UX & Web Designer, Framer, WordPress, Leads
Cover image for Meta Ads & Lead Generation for LockedIN HQ
Meta Ads & Lead Generation for LockedIN HQ
2
17
Cover image for 6,000+ Leads Generated in 7 Days on Tiktok and Meta
6,000+ Leads Generated in 7 Days on Tiktok and Meta
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2
15
Cover image for Swiftly Rescue Live Mobile App Figma
Swiftly Rescue Live Mobile App Figma
1
10
Cover image for GO For You Web App and Mobile Figma
GO For You Web App and Mobile Figma
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5
Facebook Ads Manager(1)
Azeez Wasiu's avatar
Azeez Wasiu
Lagos, Nigeria
Gohighlevel Expert| Fb Ads | Email Marketing |Ai Automation
New to Contra
Gohighlevel Expert| Fb Ads | Email Marketing |Ai Automation
Cover image for Get Facebook Ads Campaign Setup
Get Facebook Ads Campaign Setup & Management | Meta Ads, FB Ads, Instagram Ads Done!!! Running Facebook ads without the right setup is like throwing money at Meta and hoping something sticks. I make sure that doesn't happen. I specialize in Facebook Ads, Meta Ads, and Instagram Ads building campaigns that are set up right from the first click, tracked properly, and optimized toward real results, not vanity metrics. What you get: I start with proper Facebook advertising foundations a clean Meta Ads Manager account, correct Facebook Pixel setup, and Conversions API tracking so every result you see is actually accurate. A lot of accounts I take over have this part broken, which quietly wastes ad spend for months without anyone noticing. From there, I build your facebook ad campaign around real audience data, custom audiences, lookalike audiences, and interest-based targeting depending on what fits your business. If you're running paid ads for lead generation, I structure the campaign so leads land somewhere you can actually follow up on them. If you're running ecommerce ads, I set up retargeting ads so people who almost bought come back and finish. Every campaign includes: Full facebook ads manager and meta ads manager setup Facebook pixel setup and conversion tracking configured correctly Audience research and targeting strategy tailored to your niche Ad copywriting and creative direction based on what converts for your specific market A/B testing structure so you know exactly which ad, audience, or angle is working Ongoing ad campaign management and optimization as data comes in Retargeting ads setup to recover warm leads and abandoned interest Why this works better than a generic setup: Anyone can turn on a campaign. What actually moves the needle is knowing which audience targeting to use, which conversion event to optimize for, and when to shift budget instead of just leaving it on autopilot. That's the part I focus on, not just launching ads, but managing them like they're spending my own money. Whether you need a single campaign built from scratch or a full paid social funnel across Facebook and Instagram, I'll tell you honestly what your business actually needs before we start, not just sell you the biggest package
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Cover image for I built an AI lead
I built an AI lead automation that connects email so incoming leads don't sit waiting for a response. Speed to lead isn't just a metric; it is the difference between a closed deal and a ghosted inbox. Most businesses lose prospects because they don't respond within the first five minutes. I just finished building an automated bridge between email and Telegram using n8n to fix this. Now, whenever a high-intent inquiry hits the inbox, an AI-parsed summary is instantly pushed to a private Telegram channel. No more checking emails every ten minutes or missing notifications on the go. By leveraging low-code automation, I have eliminated the friction of manual monitoring. The AI categorizes the lead, extracts key details, and ensures the sales team can react in seconds, not hours. It is about being where your customers are, instantly. How are you currently ensuring your incoming leads get an immediate response?
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Cover image for I watched a local business
I watched a local business owner lose three high-ticket leads in a single afternoon just because he was stuck in a meeting. Every missed call was a silent exit for a potential customer. We decided to change the narrative. We implemented a GHL Voice AI agent that doesn't just record voicemails; it engages. Now, when a call is missed, an instant text-back triggers. If the lead replies, the AI doesn't stop. It continues the conversation, qualifies the lead, and books the appointment directly into the calendar. It is no longer about just being available; it is about being responsive at scale. The gap between a missed call and a closed deal is now bridged by intelligent automation that sounds and acts human. Is your business still letting leads slip through the cracks of a missed call?
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Cover image for AI Social Content & Post
AI Social Content & Post Scheduler, The Tool That Also Generates Leads Searching for an AI social media scheduler that does more than queue up posts? You're in the right place. Most tools stop at automation. The best ones go further they study what your audience is actually searching for and needing, then shape your content to meet that demand, turning everyday posts into a steady stream of qualified leads. If you're still using a scheduler that only tells you when to post, you're missing the bigger opportunity: knowing what to post so it ranks, resonates, and converts. From Publishing Tool to Growth Engine Traditional schedulers answered one question: when should this post go live? AI-driven platforms now answer a bigger one: how does this post turn a stranger into a customer? Here's what changed. Modern tools combine three things that used to live in separate systems content creation, publishing automation, and audience intelligence. When AI sits across all three, it stops being a passive queue and starts actively working the funnel. Ranking Your Content by What People Actually Need Here's the piece most schedulers skip entirely: matching content to real search intent and audience demand, not just posting on a schedule. An AI social content and post scheduler that generates leads has to solve this first, because content that ranks is content that gets found and content that gets found is content that can convert. This works in a few concrete ways: Demand detection. The AI scans what people are already asking, searching, and commenting about in your niche trending questions, recurring pain points, common objections and surfaces those as content ideas before you even open a blank draft. Intent-matched drafting. Instead of one generic post, the AI tailors the angle to the intent behind the need: informational ("how does this work"), comparison ("X vs Y"), or ready-to-buy ("where can I get this"). Each intent type gets written and formatted differently because each one ranks and converts differently. Keyword and topic alignment. Captions, hashtags, and even video hooks get checked against what's actually being searched, so a post isn't just creative it's discoverable. Feedback loop from performance. Every post's ranking and engagement data feeds back into the model, so the next batch of content gets sharper at anticipating what people need instead of guessing. The result: your content shows up when someone is already looking for an answer which is exactly the moment a lead is easiest to capture. How AI Schedulers Actually Generate Leads Smart content generation tuned for conversion Instead of generic captions, AI models analyze what has driven engagement, clicks, and replies in your niche, then draft posts designed to prompt action a comment, a DM, a link click not just a like. Small wording shifts (a question instead of a statement, a clear CTA instead of a vague sign-off) measurably change how many people respond Optimal timing based on real audience behavior Rather than posting on a fixed schedule, AI tracks when your specific followers are actually active and adjusts posting windows automatically. More eyeballs at the right moment means more chances for someone to raise their hand. Automated comment and DM triage This is where the real lead-gen magic happens. AI can scan incoming comments and messages, flag high-intent language ("how much," "do you ship to," "is this available"), and either respond instantly or route the conversation to a human. A comment on a Tuesday post can become a qualified lead in your CRM by Wednesday morning without anyone manually monitoring the feed. Built-in lead capture flows Many platforms now let you attach lightweight forms, quiz-style DMs, or link-in-bio funnels directly to scheduled posts. The post itself becomes the top of a mini funnel rather than a dead end. Performance data that sharpens targeting over time Every post produces data: who engaged, what they clicked, whether they converted. AI feeds this back into future content decisions, so your lead quality improves with every cycle instead of staying flat. Why This Matters for Small Teams and Solo Marketers Lead generation used to require a stack of separate tools a scheduler, a chatbot, a CRM, an analytics dashboard all stitched together manually. AI-powered schedulers are collapsing that stack. A single tool can now: Draft and schedule content Post at the ideal time for each platform Detect buying signals in real time Capture and hand off leads automatically Report on what's actually working That's a meaningful shift, especially for small businesses and solo marketers who don't have a full growth team to manage every touchpoint. What to Look for If You're Choosing a Tool Not every scheduler with "AI" in the name does this well. When evaluating options, look for: Intent detection, not just sentiment analysis the tool should be able to tell "interested buyer" apart from "casual fan" Native integrations with your CRM or email tool, so leads don't sit stranded in a social inbox Transparent analytics showing the path from post to lead, not just vanity metrics like reach Human handoff options so hot leads reach a real person quickly The Bottom Line Scheduling was always the entry point, not the destination. The tools built for it have simply grown up, using AI to turn everyday content into a steady, low-effort source of qualified leads. If your current scheduler is only saving you time on publishing, it's worth asking what else it could be doing for your pipeline.
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Facebook Ads Manager(1)
Oghenefego Emede's avatar
Oghenefego Emede
Lagos, Nigeria
Digital Marketer | Performance & Ads Specialist
10
Followers
Digital Marketer | Performance & Ads Specialist
Cover image for Meta Ads Campaign Setup
Meta Ads Campaign Setup
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Cover image for Campaign Transformation and Growth through Paid Advertising
Campaign Transformation and Growth through Paid Advertising
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Cover image for Transformed Client Performance with Targeted Paid Ads
Transformed Client Performance with Targeted Paid Ads
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Facebook Ads Manager(1)