Social Media Instagram Growth & Shop Setup for Luxepickleball
Esther Adewumi
Social Media Management & Instagram Shop Setup for Luxepickleball
Helping a Sports Brand Build a Stronger Instagram Presence, Increase Engagement & Achieve Long-Term Organic Growth
Client
Luxepickleball
Industry
Sports & Lifestyle
Project Duration
15 Months
Project Overview
I managed the Instagram growth strategy, content management, and Instagram Shop setup for Luxepickleball with the goal of improving visibility, strengthening audience engagement, and creating a more conversion-focused online presence.
The project focused not only on growing the audience organically, but also on building a consistent brand experience that could support customer trust, product visibility, and long-term community engagement.
The Challenge
Before management, the brand needed:
A more structured Instagram presence
Stronger audience interaction and engagement
Consistent and brand-aligned content
Better product visibility through Instagram
A streamlined customer shopping experience
A content system that could support long-term organic growth
The page had growth potential, but lacked a consistent strategy that could effectively connect content, engagement, and sales together.
Strategy & Execution
To improve the brand’s performance and audience experience, I focused on both content management and platform optimization.
1. Instagram Audit & Profile Optimization
I refined the Instagram presence by improving:
Bio structure and messaging
Story highlight creation and organization
Overall page consistency and presentation
The goal was to create a cleaner, more professional, and conversion-focused Instagram experience for visitors and potential customers.
2. Content Creation & Social Media Management
I developed and managed a long-term content strategy focused on visibility, engagement, and audience retention.
This included:
Reels creation
Video editing
Image editing
Audience engagement management
Content calendar planning
Consistent posting strategy
The content strategy focused on:
Increasing organic reach
Building stronger audience interaction
Creating engaging sports and lifestyle-focused content
Improving brand credibility and consistency
Encouraging customer inquiries and repeat purchases
3. Instagram Shop Setup
I also supported the brand by setting up and optimizing the Instagram Shop experience to improve product accessibility and customer interaction directly through Instagram.
This helped:
Improve product visibility
Create a smoother shopping experience
Connect content directly to product discovery
Support audience conversion through social media
Results Achieved
Over the course of 15 months, the account grew from:
6,108 Followers → 12,300+ Followers
Key Outcomes:
6,192+ new organic followers
Increased audience engagement and visibility
Stronger customer trust and community interaction
Some followers converted into continuous repeat clients
Improved brand consistency and online professionalism
More streamlined shopping experience through Instagram Shop integration
Client Experience
The brand owner was extremely excited about the transformation, long-term growth, and consistency achieved throughout the management period.
The positive experience and successful results also led to referrals to other potential clients.
Skills Used
Social Media Management
Instagram Growth Strategy
Instagram Shop Setup
Reels Creation
Video Editing
Image Editing
Audience Engagement
Content Calendar Planning
Brand Positioning
Organic Growth Strategy
Final Outcome
This project demonstrates how strategic social media management, platform optimization, and consistent audience-focused content can help a lifestyle brand grow organically, strengthen customer relationships, and create long-term business growth through Instagram.
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Posted May 16, 2026
Managed social media to boost Luxepickleball’s Instagram growth and engagement over 15 months.
