Brand Identity Design for Doc Brown Farm & Distillers

A farm growing heirloom grain, milling, fermenting and distilling it, then ageing the liquid in locally made charred barrels to make an authentic, old-style bourbon – it sounds like a dream come true. But Amy Brown, Paige Dockweiler and Daniel Williams of Doc Brown Farm & Distillers are making that dream a reality.

We knew immediately that Doc Brown had a strong proposition. The farm grows a rare strain of maize called Jimmy Red Corn, which was used to make bourbon in the South before Prohibition but nearly died out when agriculture became industrialised. On their family farm in Georgia, Amy, Paige and Daniel are raising the corn naturally and sustainably, turning it into farm fresh whiskeys.

What they needed from Ginger Monkey Design was a brand identity and packaging design system to encapsulate the wonderful story and values behind their business, which would also have the flexibility to cost-effectively introduce new product concepts as they were envisaged.