Social Media Management for a Hair & Makeup Artist
Esther Adewumi
Social Media Management & Video Content Strategy for a Hair & Makeup Artist
Building a Consistent, Video-First Instagram Presence Through Strategic Content & Community Management
Client: Haley Rhodes
Industry: Beauty & Hair
Project Duration: 1 Month & 2 Weeks
Overview
I managed the Instagram presence for Haley Rhodes, a professional hair and makeup artist, with a focus on creating a more consistent, engaging, and strategic content presence.
The project combined social media auditing, Instagram management, content planning, video editing, caption writing, publishing, and community engagement.
The Challenge
The account had strong visual content and expertise but needed a more structured content strategy and consistent management to better showcase the brand and connect with its audience.
What I Worked On
Social Media Audit & Strategy
Audited the Instagram presence and identified content opportunities
Developed a content direction around hair education, transformations, beauty tips, client work, and behind-the-scenes content
Content Creation & Video Editing
Created and edited Instagram Reels and short-form videos
Prepared visual posts and engaging captions
Developed and managed the content calendar
Instagram Management
Scheduled and published content
Managed the overall content flow
Engaged with followers and supported community interaction
Results
The project established a more consistent, organized, and video-focused Instagram presence, with content designed to showcase the client's expertise, services, personality, and work.
Skills Demonstrated
Social Media Management • Instagram Strategy • Social Media Audit • Content Creation • Reels & Video Editing • Caption Writing • Content Calendar • Community Engagement • Beauty Marketing
Final Outcome
I transformed the client's existing content into a more strategic Instagram system combining consistent management, engaging video content, intentional messaging, and community engagement to create a stronger digital presence.
Like this project
Posted Sep 7, 2026
Building a Consistent, Video-First Instagram Presence Through Strategic Content & Community Management
