Meta Carousel Ad Creatives for OneTrickPonyNuts

OneTrickPonyNuts came to me needing carousel ad creatives for their dog food products, designed to run as paid ads across Facebook and Instagram. The goal was clear: eye-catching visuals that stay true to the brand while driving engagement and clicks.

I started by studying the brand's existing aesthetics, voice, and color palette to make sure every design felt like a natural extension of OneTrickPonyNuts. I didn't just design the visuals; I also wrote all the copy used in the carousels, crafting messaging that speaks directly to dog owners and resonates with the brand's personality.

I created 3 carousel ad sets, each in a different color variant (light blue, white, and green) to give the client flexibility for A/B testing and audience targeting. Every slide was built to stop the scroll, with clean product photography placement, bold but readable typography, and a clear call to action.

Received the product images and brand logo from the client

Researched competitor ad creatives in the pet food space

Developed the ad copy and visual direction

Designed 3 full carousel sets in Canva, each with a distinct color variant

Delivered the first round within 5 days

Incorporated client feedback and finalized everything by day 7

The client launched the carousel ads with a $20/day budget over 7 days, and the results spoke for themselves:

12,000+ impressions in the first week

Client was thrilled with both the creative quality and the performance

The carousels required minimal revision, with final delivery completed in just 7 days