Freelancers using Adobe After Effects in ExcelsiorFreelancers using Adobe After Effects in Excelsior
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Lee Allan's avatar
Lee Allan
proMinneapolis, USA
Brand Designer for Packaging, Identity & Motion
5.0
Rating
9
Followers
Brand Designer for Packaging, Identity & Motion
Cover image for Overview Parakeet is a speculative brand
Overview Parakeet is a speculative brand concept created to demonstrate how a complex B2B software platform could be transformed into a modern, enterprise-grade technology brand. The objective was to move beyond generic SaaS aesthetics and position Parakeet as a trusted operational risk intelligence platform serving industrial, energy, manufacturing, and infrastructure organizations. Challenge Most risk and compliance platforms rely on outdated corporate branding that feels technical but lacks clarity, authority, and differentiation. The goal was to create a brand that communicated trust, precision, operational excellence, intelligence, and enterprise credibility while remaining visually modern and scalable. Solution I developed a complete brand system including: Brand positioning Logo and visual identity Color palette and typography system Iconography suite Website direction Product UI concepts Social media assets Sales deck and collateral design The visual language combines industrial strength with technology-forward sophistication through a high-contrast black, carbon, and safety-lime palette inspired by control rooms, infrastructure, and mission-critical operations. Result The final concept demonstrates how strategic branding can elevate a technical software product into a premium enterprise platform with a clear market position, strong visual differentiation, and a cohesive customer experience. Services: Brand Strategy, Creative Direction, Visual Identity, UI/UX Direction, Product Marketing, Sales Enablement Assets
0
15
Cover image for CHARGE — Brand Concept Challenge The focus
CHARGE — Brand Concept Challenge The focus gum category is crowded with products that rely on functional claims, lifestyle clichés, or overly clinical branding. CHARGE needed a visual identity that immediately communicated energy, confidence, and momentum while feeling premium enough to compete on modern digital shelves. Idea Energy. Focus. Go. The concept treats focus as movement rather than concentration. Every graphic element—from bold typography and angular compositions to kinetic motion and athletic photography—reinforces the feeling of acceleration. Rather than telling people they’ll feel energized, the brand is designed to make them feel energized the moment they encounter it. Visual Language A bold, high-contrast design system built around oversized typography, dynamic geometric forms, clean white space, and vibrant product colors creates an instantly recognizable identity. Bright lifestyle photography captures moments of determination, speed, and achievement, while the colorful packaging becomes a hero element across every touchpoint. Motion System The motion language is driven by momentum. Type slides with purpose, products snap into frame, athletes move through fast cinematic cuts, and macro product moments add tactile detail. Every transition is quick, precise, and intentional—mirroring the instant boost associated with the product. Photography Instead of generic fitness imagery, the photography celebrates peak performance across multiple sports and disciplines. Powerful portraits, dynamic action, and vibrant outdoor environments create a feeling of optimism and forward motion while reflecting a diverse community of high performers. Outcome The result is a contemporary consumer brand that feels energetic, premium, and highly scalable. The identity extends seamlessly across packaging, social media, motion graphics, advertising, digital experiences, and retail—creating a cohesive brand system that is memorable both on shelf and on screen.
16
25
743
Cover image for CHARGE — Brand Concept
CHARGE — Brand Concept
0
4
Cover image for AURA: Intelligence You Can Feel
AURA: Intelligence You Can Feel
0
5
Adobe After Effects(2)
Mychal Fisher's avatar
Mychal Fisher
St Paul, USA
Post-Production specialist providing video and audio editing
5.0
Rating
4
Followers
Post-Production specialist providing video and audio editing
Cover image for Mychal Fisher Production Reel
Mychal Fisher Production Reel
0
12
Cover image for Matthew 18 - Official Trailer
Matthew 18 - Official Trailer
0
4
Cover image for The Meaning (MTV spot)
The Meaning (MTV spot)
0
6
Cover image for Promo & Ads for Small Business Revolution Season 6
Promo & Ads for Small Business Revolution Season 6
0
14
Adobe After Effects(5)
Karen Chow's avatar
Karen Chow
Minneapolis, USA
Great things never came from comfort zones
4x
Hired
5.0
Rating
14
Followers
Great things never came from comfort zones
Cover image for Song Visualizers
Song Visualizers
1
17
Cover image for Dreamscapes
Dreamscapes
6
81
Cover image for SACHEU Beauty
SACHEU Beauty
1
40
Cover image for Merchandise Design
Merchandise Design
1
9
Adobe After Effects(3)
Matt Hinton's avatar
Matt Hinton
Minneapolis, USA
Bold visuals. Smart strategy. Design that drives results.
Bold visuals. Smart strategy. Design that drives results.
Cover image for Marketing Campaign: RetailMeNot's Cash Back Day
Marketing Campaign: RetailMeNot's Cash Back Day
0
9
Cover image for Explainer Video (Motion Graphics, Animation, & Video Editing)
Explainer Video (Motion Graphics, Animation, & Video Editing)
0
8
Cover image for Digital Content & Sales Enablement
Digital Content & Sales Enablement
0
5
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Adobe After Effects(2)