Lee Allan's Work | ContraWork by Lee Allan
Lee Allan
pro

Lee Allan

Brand Identity & AI Expert

    1x
    Hired
    5.0
    Rating
    12
    Followers
Followed by Sana M, Sujon H, and Vladyslav H

Minneapolis, USA

WorkPostsReviewsServicesAbout

Minneapolis, USA

One alien, infinite editions. TEEZEE’s mint skin, glossy black eyes and orange antenna tips anchor four editions: Blast, Skate, Groove and Explore. Bold colour, oversized typography and graphic packaging create a flexible identity with the character at its centre. The store demo follows a shopper from homepage to checkout, using motion to guide browsing, clarify product choices and confirm purchases. Animated edition transitions, quick-add interactions and a four-figure set builder make the journey playful and easy to follow. TEEZEE Lab extends the concept into customization. Shoppers choose skin, outfit, print and antenna colour, then name their character. Live pricing and packaging previews track each choice before the finished figure becomes a boxed “1 OF 1” collectible. A looping brand-guidelines film carries the identity across packaging, merchandise, retail and digital applications. AI-assisted imagery was refined by hand to maintain consistent typography, branding and pricing. Together, the films demonstrate a complete creative system—from character and identity to an animated shopping experience.
0
44
Aura is a home AI device: a soft, fabric-wrapped pebble that lives quietly in the room instead of demanding attention. Most smart tech is cold, blue-lit and talks too much. Aura needed a brand that felt the opposite: warm, calm and human, technology that knows when to step back. The idea: The glow The identity is built on one image: the horizon at first light, and the last. A single gradient sweep from ember orange through bloom pink to dusk violet acts as the brand's light source. It's always used as one continuous wash across a surface, never chopped into flat blocks of colour. The product's soft status light, the packaging and every screen share that same glow. The system The wordmark is reduced to almost nothing. AURA is set in hairline geometric caps, with the A drawn without its crossbar so the letters feel like light rather than type. The colour names come from times of day. Ember is first light, Bloom is the heart, Dusk is evening and Night is rest, all set on Ink and Mist. The colourways go straight onto the product: five pebbles on a shelf, one for every mood of the day. Typography whispers. Josefin Sans in extra light and light handles headlines, with widely tracked caps for labels and UI. Iconography is one thin line inside a halo. Three icons carry the product promise: Aware, Intuitive and Private. Imagery lives in the moments between. Golden-hour lifestyle photography, closed eyes and quiet rooms, with the product never shouting. Launch Website: opens on a silhouette in the glow with "Meet Aura", then moves through "Designed for life, not just tech" and "Technology that knows when to step back". It builds to a keynote-style product reveal and a "Be the first" pre-order. Packaging: a soft-touch box with the wordmark debossed in gold. Out of home: "Intelligence you can feel", lit at dusk on a wet city street. Social: a feed and stories system: golden-hour photo first, one quiet line in the lower third, the wordmark top right, nothing shouting. Deliverables Brand identity, colour and type system, iconography, packaging, animated brand guidelines, website, out-of-home and a social launch campaign.
1
69
Ocean Getaways Brand identity, guidelines, website and social A private yachting advisory, established in 1984 in Flushing, New York, curating charters and journeys worldwide. The identity rests on one gesture: a wave drawn through the A, the moment a hull meets open water. Deep Ocean navy, Aegean blue and warm sand, set in Playfair Display and Montserrat, with photography that leads with the journey and lets the brand stay quiet. Identity A stacked and a horizontal wordmark, a Q-shaped monogram for small spaces, and four fine-line icons drawn like a nautical chart: wave, compass, journey and horizon. The voice is short and confident. Discover. Explore. Charter. Experience. Belong. Website Every page leads with the journey, then the advisory. Full-bleed destination photography, generous white space, a sticky navigation that turns solid as you scroll, and a single navy call to action that ends in a one-line inquiry.
0
44
Ambra Travel Independent by nature. Extraordinary by design. Role: Creative direction, brand identity, website design, animated brand guidelines The brief Ambra is a global platform for independent luxury travel advisors. Its audience sells once-in-a-lifetime experiences, so the brand had to feel as considered as the journeys those advisors create. It also had to support advisors at every stage of their careers, from their first booking to an elite client list. The idea: Shaped by time The identity grows from a single image: growth rings, the layers that time leaves in stone, wood and amber. Every journey, client relationship and year in the business adds a layer. The mark is a set of hand-drawn concentric rings, warm and organic rather than corporate. The system The mark becomes a language. The rings flex into six motif forms: core, open, tight, flow, stack and fragment. Gold contour patterns carry them across packaging, print and digital. Ring density shows advisor tier. New to Industry carries a few open rings, Established more, and Elite the densest form, so progression is part of the identity itself. A palette drawn from Mediterranean light. Amber gold, sand, ivory, terracotta, olive leaf, deep navy and charcoal. Type with two voices. Cormorant Garamond gives an editorial, literary tone, and Jost adds modern clarity for labels and UI. Imagery and materials. Golden-hour photography alongside marble, amber, walnut, olive leaf and open water. The tone is quiet luxury, never flashy. The website The site opens with emotion, then makes the case for the platform. It starts with "Independent by nature. Extraordinary by design," moves into "A platform built for what's next," then a career-stage selector ("Wherever you are in your career"). It closes on "More than travel. A lasting advantage." Deliverables Logo system and seal, color and type system, motif and pattern library, advisor tier identities, imagery direction, website design, and an animated brand guidelines film.
1
50