Lee Allan

Overview

Parakeet is a speculative brand concept created to demonstrate how a complex B2B software platform could be transformed into a modern, enterprise-grade technology brand. The objective was to move beyond generic SaaS aesthetics and position Parakeet as a trusted...

Been working on these videos for this spec brand. Created the branding, packaging, video and a few other supporting materials. What do you think?

CHARGE — Brand Concept

Challenge

The focus gum category is crowded with products that rely on functional claims, lifestyle clichés, or overly clinical branding. CHARGE needed a visual identity that immediately communicated energy, confidence, and momentum while feeling premium...