Lee Allan's Work | ContraWork by Lee Allan
Lee Allan
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Lee Allan

Brand Designer for Packaging, Identity & Motion

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Followed by Sana M, Sujon H, and Vladyslav H

Minneapolis, USA

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Minneapolis, USA

Cover image for Renova Brand Exploration
Renova Brand Exploration
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Cover image for Brackett Brabd Exploration
Brackett Brabd Exploration
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Cover image for Mumkin — Brand Identity Challenge Mumkin needed
Mumkin — Brand Identity Challenge Mumkin needed a warm, trustworthy identity for a pediatric developmental therapy marketplace connecting families across the Gulf region with licensed therapists, specialists, and vetted instructors. The brand needed to feel supportive and credible without becoming overly clinical or childlike. Solution I developed a vibrant, inclusive visual system built around the idea of “More Possibilities Together.” Friendly rounded typography, expressive shapes, optimistic color, playful illustration and approachable photography create a brand that speaks equally to children and parents while maintaining the trust expected of a healthcare platform. Brand System The identity extends naturally across digital and physical touchpoints—from the marketplace UI and social content to iconography, patterns, stickers and branded merchandise. Messaging such as “Different Journeys. Brighter Tomorrows.” reinforces Mumkin’s central belief: every child’s journey is different, and the right support can open more possibilities.
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Cover image for SWASH — Brand Identity &
SWASH — Brand Identity & Creative Direction SWASH is a bold creative agency identity built around one simple idea: make your mark. The challenge was to create a visual system that felt strategic, expressive and instantly recognizable without slipping into typical agency branding. The solution centers on the swash itself—a fluid graphic gesture that connects ideas, highlights key messages and creates movement across every touchpoint. A restrained palette of ink, warm bone, soft lilac and acid chartreuse gives the brand a contemporary edge, while editorial typography adds confidence and personality. The system extends across digital, OOH, social, environmental graphics and motion, with the swash behaving differently in every application while remaining unmistakably consistent. Bold ideas. Smart moves. Real impact.
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