Ambra Travel

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Ambra has two audiences on one site. Travellers need to feel the trip. Advisors need the case for building their business on the platform. The brand had to carry both without splitting in two.

I took on the identity, guidelines and website.

An advisor’s business grows the way a tree does: every journey, every client and every year adds a layer. That gave me the image, and the name gave me the material. Amber holds time in layers.

The palette comes from Mediterranean light: amber gold, sand, terracotta, olive and deep navy.

Animated guidelines covering the mark, the growth-ring pattern, colour, type and applications.

The site opens with emotion and closes with the case for the platform, from “Independent by nature. Extraordinary by design.” to a career-stage selector for new, established and elite advisors, and a closing promise: more than travel, a lasting advantage.

One idea serves both readers. To a traveller the rings read as time and place. To an advisor they read as a career that compounds.

Project

Ambra Travel

Year

2026

Scope

Brand identity, guidelines, web design

Industry

Travel